#EF2989 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #EF2989 works with other colors. Named schemes with #EF2989 in its natural role, and a note on why the supporting colors balance it.
Rose glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Rose sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rose sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Rose as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Rose is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose carrying the quiet middle.
How #EF2989 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF2989 at work across the surfaces designers actually ship.
:root {
--color-base: #EF2989;
--color-base-rgb: 239 41 137;
--color-base-oklch: oklch(63.3% 0.237 358.1);
--color-50: #FEF0F7;
--color-100: #FDD8EA;
--color-200: #F9B3D5;
--color-300: #EF80B6;
--color-400: #E05297;
--color-500: #C62F78;
--color-600: #962B5F;
--color-700: #6A2546;
--color-800: #451C30;
--color-900: #2A131E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose: {
50: '#FEF0F7',
100: '#FDD8EA',
200: '#F9B3D5',
300: '#EF80B6',
400: '#E05297',
500: '#C62F78',
600: '#962B5F',
700: '#6A2546',
800: '#451C30',
900: '#2A131E',
},
}
$base: #EF2989; $base-ink: #141310; $base-50: #FEF0F7; $base-100: #FDD8EA; $base-200: #F9B3D5; $base-300: #EF80B6; $base-400: #E05297; $base-500: #C62F78; $base-600: #962B5F; $base-700: #6A2546; $base-800: #451C30; $base-900: #2A131E; $base-hover: #D1106D; $base-subtle: #F3C6DC;
{
"color": {
"base": {
"value": "#EF2989",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8EA",
"type": "color"
},
"200": {
"value": "#F9B3D5",
"type": "color"
},
"300": {
"value": "#EF80B6",
"type": "color"
},
"400": {
"value": "#E05297",
"type": "color"
},
"500": {
"value": "#C62F78",
"type": "color"
},
"600": {
"value": "#962B5F",
"type": "color"
},
"700": {
"value": "#6A2546",
"type": "color"
},
"800": {
"value": "#451C30",
"type": "color"
},
"900": {
"value": "#2A131E",
"type": "color"
}
}
}
}