#EF29AD is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #EF29AD works with other colors. Named schemes with #EF29AD in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #EF29AD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF29AD at work across the surfaces designers actually ship.
:root {
--color-base: #EF29AD;
--color-base-rgb: 239 41 173;
--color-base-oklch: oklch(64.6% 0.252 346.2);
--color-50: #FEF0FA;
--color-100: #FDD8F1;
--color-200: #F9B3E2;
--color-300: #EF80CA;
--color-400: #E052B1;
--color-500: #C62F94;
--color-600: #962B73;
--color-700: #6A2553;
--color-800: #451C37;
--color-900: #2A1322;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF0FA',
100: '#FDD8F1',
200: '#F9B3E2',
300: '#EF80CA',
400: '#E052B1',
500: '#C62F94',
600: '#962B73',
700: '#6A2553',
800: '#451C37',
900: '#2A1322',
},
}
$base: #EF29AD; $base-ink: #141310; $base-50: #FEF0FA; $base-100: #FDD8F1; $base-200: #F9B3E2; $base-300: #EF80CA; $base-400: #E052B1; $base-500: #C62F94; $base-600: #962B73; $base-700: #6A2553; $base-800: #451C37; $base-900: #2A1322; $base-hover: #D11090; $base-subtle: #F3C6E4;
{
"color": {
"base": {
"value": "#EF29AD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD8F1",
"type": "color"
},
"200": {
"value": "#F9B3E2",
"type": "color"
},
"300": {
"value": "#EF80CA",
"type": "color"
},
"400": {
"value": "#E052B1",
"type": "color"
},
"500": {
"value": "#C62F94",
"type": "color"
},
"600": {
"value": "#962B73",
"type": "color"
},
"700": {
"value": "#6A2553",
"type": "color"
},
"800": {
"value": "#451C37",
"type": "color"
},
"900": {
"value": "#2A1322",
"type": "color"
}
}
}
}