#EF3699 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #EF3699 works with other colors. Named schemes with #EF3699 in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #EF3699 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF3699 at work across the surfaces designers actually ship.
:root {
--color-base: #EF3699;
--color-base-rgb: 239 54 153;
--color-base-oklch: oklch(64.6% 0.233 353.4);
--color-50: #FEF0F8;
--color-100: #FDD8EC;
--color-200: #F9B4D9;
--color-300: #EE81BB;
--color-400: #DF539E;
--color-500: #C5307F;
--color-600: #962C64;
--color-700: #6A254A;
--color-800: #451C32;
--color-900: #2A131F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF0F8',
100: '#FDD8EC',
200: '#F9B4D9',
300: '#EE81BB',
400: '#DF539E',
500: '#C5307F',
600: '#962C64',
700: '#6A254A',
800: '#451C32',
900: '#2A131F',
},
}
$base: #EF3699; $base-ink: #141310; $base-50: #FEF0F8; $base-100: #FDD8EC; $base-200: #F9B4D9; $base-300: #EE81BB; $base-400: #DF539E; $base-500: #C5307F; $base-600: #962C64; $base-700: #6A254A; $base-800: #451C32; $base-900: #2A131F; $base-hover: #D7117B; $base-subtle: #F3C9E0;
{
"color": {
"base": {
"value": "#EF3699",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FDD8EC",
"type": "color"
},
"200": {
"value": "#F9B4D9",
"type": "color"
},
"300": {
"value": "#EE81BB",
"type": "color"
},
"400": {
"value": "#DF539E",
"type": "color"
},
"500": {
"value": "#C5307F",
"type": "color"
},
"600": {
"value": "#962C64",
"type": "color"
},
"700": {
"value": "#6A254A",
"type": "color"
},
"800": {
"value": "#451C32",
"type": "color"
},
"900": {
"value": "#2A131F",
"type": "color"
}
}
}
}