#EF398E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EF398E works with other colors. Named schemes with #EF398E in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #EF398E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF398E at work across the surfaces designers actually ship.
:root {
--color-base: #EF398E;
--color-base-rgb: 239 57 142;
--color-base-oklch: oklch(64.4% 0.225 357.6);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #F9B4D4;
--color-300: #EE81B4;
--color-400: #DF5394;
--color-500: #C53075;
--color-600: #962C5D;
--color-700: #6A2545;
--color-800: #451C2F;
--color-900: #2A131E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#F9B4D4',
300: '#EE81B4',
400: '#DF5394',
500: '#C53075',
600: '#962C5D',
700: '#6A2545',
800: '#451C2F',
900: '#2A131E',
},
}
$base: #EF398E; $base-ink: #141310; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #F9B4D4; $base-300: #EE81B4; $base-400: #DF5394; $base-500: #C53075; $base-600: #962C5D; $base-700: #6A2545; $base-800: #451C2F; $base-900: #2A131E; $base-hover: #DB1270; $base-subtle: #F4CADD;
{
"color": {
"base": {
"value": "#EF398E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#F9B4D4",
"type": "color"
},
"300": {
"value": "#EE81B4",
"type": "color"
},
"400": {
"value": "#DF5394",
"type": "color"
},
"500": {
"value": "#C53075",
"type": "color"
},
"600": {
"value": "#962C5D",
"type": "color"
},
"700": {
"value": "#6A2545",
"type": "color"
},
"800": {
"value": "#451C2F",
"type": "color"
},
"900": {
"value": "#2A131E",
"type": "color"
}
}
}
}