What color is #EF4589?

#EF4589 is a medium, vivid rose. In RGB it is rgb(239, 69, 137), and in HSL hsl(336, 84%, 60%).

Is #EF4589 accessible as text?

On white, #EF4589 has a contrast ratio of 3.57:1 (fails WCAG AA for body text); on black it is 5.88:1 (passes). For text placed on #EF4589, use black for the best readability.

What is the closest Tailwind color to #EF4589?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #EF4589?

#EF4589 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #43EFAA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF4589 below.

Is #EF4589 good for buttons?

#EF4589 works well for buttons and highlights, but use black text on #EF4589 — white text only reaches 3.57:1, below the 4.5:1 needed for normal-size labels.

Is #EF4589 the same as CSS deeppink?

No — #EF4589 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#EF4589 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF4589

Not just a swatch — here's how #EF4589 works with other colors. Named schemes with #EF4589 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #EF4589 Secondary #E86D5B Accent #EE993B Anchor #5B3A52 Surface #F5E8D6

Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #EF4589 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #EF4589 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF4589 Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF4589 Secondary #E4A8B9 Support #9B9087 Ink #17140F

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF4589 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 83/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 82/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF4589

For UI

For branding

For interior

For fashion

People also use #EF4589 with

Heliotrope Tomato Red Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.2:1. Use

Subtle surface Use #F7DEE8 for cards and hover fills. Tint 80

Avoid beside #EF434F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF4589 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF4589;
  --color-base-rgb: 239 69 137;
  --color-base-oklch: oklch(65.3% 0.212 0.7);
  --color-50: #FEF0F6;
  --color-100: #FDD8E7;
  --color-200: #F8B4CF;
  --color-300: #EE81AD;
  --color-400: #DF538B;
  --color-500: #C4306C;
  --color-600: #952D56;
  --color-700: #692541;
  --color-800: #451C2C;
  --color-900: #2A131C;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  strawberry: {
    50: '#FEF0F6',
    100: '#FDD8E7',
    200: '#F8B4CF',
    300: '#EE81AD',
    400: '#DF538B',
    500: '#C4306C',
    600: '#952D56',
    700: '#692541',
    800: '#451C2C',
    900: '#2A131C',
  },
}

$base: #EF4589;
$base-ink: #141310;
$base-50: #FEF0F6;
$base-100: #FDD8E7;
$base-200: #F8B4CF;
$base-300: #EE81AD;
$base-400: #DF538B;
$base-500: #C4306C;
$base-600: #952D56;
$base-700: #692541;
$base-800: #451C2C;
$base-900: #2A131C;
$base-hover: #E11466;
$base-subtle: #F4CDDC;

{
    "color": {
        "base": {
            "value": "#EF4589",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E7",
                "type": "color"
            },
            "200": {
                "value": "#F8B4CF",
                "type": "color"
            },
            "300": {
                "value": "#EE81AD",
                "type": "color"
            },
            "400": {
                "value": "#DF538B",
                "type": "color"
            },
            "500": {
                "value": "#C4306C",
                "type": "color"
            },
            "600": {
                "value": "#952D56",
                "type": "color"
            },
            "700": {
                "value": "#692541",
                "type": "color"
            },
            "800": {
                "value": "#451C2C",
                "type": "color"
            },
            "900": {
                "value": "#2A131C",
                "type": "color"
            }
        }
    }
}