#EF4E99 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #EF4E99 works with other colors. Named schemes with #EF4E99 in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #EF4E99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF4E99 at work across the surfaces designers actually ship.
:root {
--color-base: #EF4E99;
--color-base-rgb: 239 78 153;
--color-base-oklch: oklch(66.6% 0.207 355.6);
--color-50: #FEF0F7;
--color-100: #FDD9E9;
--color-200: #F8B4D4;
--color-300: #ED82B4;
--color-400: #DE5494;
--color-500: #C33176;
--color-600: #952D5D;
--color-700: #692645;
--color-800: #441C2F;
--color-900: #2A131E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF0F7',
100: '#FDD9E9',
200: '#F8B4D4',
300: '#ED82B4',
400: '#DE5494',
500: '#C33176',
600: '#952D5D',
700: '#692645',
800: '#441C2F',
900: '#2A131E',
},
}
$base: #EF4E99; $base-ink: #141310; $base-50: #FEF0F7; $base-100: #FDD9E9; $base-200: #F8B4D4; $base-300: #ED82B4; $base-400: #DE5494; $base-500: #C33176; $base-600: #952D5D; $base-700: #692645; $base-800: #441C2F; $base-900: #2A131E; $base-hover: #E71677; $base-subtle: #F4D0E1;
{
"color": {
"base": {
"value": "#EF4E99",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD9E9",
"type": "color"
},
"200": {
"value": "#F8B4D4",
"type": "color"
},
"300": {
"value": "#ED82B4",
"type": "color"
},
"400": {
"value": "#DE5494",
"type": "color"
},
"500": {
"value": "#C33176",
"type": "color"
},
"600": {
"value": "#952D5D",
"type": "color"
},
"700": {
"value": "#692645",
"type": "color"
},
"800": {
"value": "#441C2F",
"type": "color"
},
"900": {
"value": "#2A131E",
"type": "color"
}
}
}
}