#EF4F74 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #EF4F74 works with other colors. Named schemes with #EF4F74 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #EF4F74 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF4F74 at work across the surfaces designers actually ship.
:root {
--color-base: #EF4F74;
--color-base-rgb: 239 79 116;
--color-base-oklch: oklch(65.7% 0.196 10.6);
--color-50: #FEF0F4;
--color-100: #FDD9E1;
--color-200: #F8B4C4;
--color-300: #ED829B;
--color-400: #DE5474;
--color-500: #C33153;
--color-600: #952D45;
--color-700: #692636;
--color-800: #441C26;
--color-900: #2A1319;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF0F4',
100: '#FDD9E1',
200: '#F8B4C4',
300: '#ED829B',
400: '#DE5474',
500: '#C33153',
600: '#952D45',
700: '#692636',
800: '#441C26',
900: '#2A1319',
},
}
$base: #EF4F74; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD9E1; $base-200: #F8B4C4; $base-300: #ED829B; $base-400: #DE5474; $base-500: #C33153; $base-600: #952D45; $base-700: #692636; $base-800: #441C26; $base-900: #2A1319; $base-hover: #E71646; $base-subtle: #F4D0D8;
{
"color": {
"base": {
"value": "#EF4F74",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD9E1",
"type": "color"
},
"200": {
"value": "#F8B4C4",
"type": "color"
},
"300": {
"value": "#ED829B",
"type": "color"
},
"400": {
"value": "#DE5474",
"type": "color"
},
"500": {
"value": "#C33153",
"type": "color"
},
"600": {
"value": "#952D45",
"type": "color"
},
"700": {
"value": "#692636",
"type": "color"
},
"800": {
"value": "#441C26",
"type": "color"
},
"900": {
"value": "#2A1319",
"type": "color"
}
}
}
}