Nearest named color: Strawberry
#EF577F
#EF577F
Nearest named
Strawberry
Family
Pink
Lightness
66.8%
Chroma
0.188
Hue angle
7.7°
Temperature
Warm
Contrast on white
3.31:1 · AA Large
Contrast on black
5.61:1 · AA
Web-safe
#FF6666
CSS oklch()
67% 0.19 8

#EF577F is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #EF577F

Not just a swatch — here's how #EF577F works with other colors. Named schemes with #EF577F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

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Color Lab

How #EF577F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 43/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 21/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 36/100
Low
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 73/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 23/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF577F

For UI
For branding
For interior
For fashion
People also use #EF577F with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.6:1. Use
Subtle surface Use #F8E2E8 for cards and hover fills. Tint 80
Avoid beside #EF6157 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF577F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #EF577F;
  --color-base-rgb: 239 87 127;
  --color-base-oklch: oklch(66.8% 0.188 7.7);
  --color-50: #FEF0F4;
  --color-100: #FDD9E2;
  --color-200: #F8B4C6;
  --color-300: #ED829F;
  --color-400: #DE5479;
  --color-500: #C33158;
  --color-600: #952D49;
  --color-700: #692638;
  --color-800: #441C27;
  --color-900: #2A1319;
  --color-on-base: #141310;
}