Nearest named color: Strawberry
#EF607D
#EF607D
Nearest named
Strawberry
Family
Red
Lightness
67.8%
Chroma
0.177
Hue angle
10.7°
Temperature
Warm
Contrast on white
3.16:1 · AA Large
Contrast on black
5.87:1 · AA
Web-safe
#FF6666
CSS oklch()
68% 0.18 11

#EF607D is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #EF607D

Not just a swatch — here's how #EF607D works with other colors. Named schemes with #EF607D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Strawberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Strawberry opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

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Color Lab

How #EF607D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 45/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 34/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 30/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 40/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 24/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF607D

For UI
For branding
For interior
For fashion
People also use #EF607D with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.9:1. Use
Subtle surface Use #F8E3E8 for cards and hover fills. Tint 80
Avoid beside #EF7461 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF607D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #EF607D;
  --color-base-rgb: 239 96 125;
  --color-base-oklch: oklch(67.8% 0.177 10.7);
  --color-50: #FEF0F3;
  --color-100: #FCD9E0;
  --color-200: #F8B5C2;
  --color-300: #ED8398;
  --color-400: #DD5570;
  --color-500: #C3324F;
  --color-600: #942E42;
  --color-700: #692634;
  --color-800: #441D25;
  --color-900: #2A1418;
  --color-on-base: #141310;
}