What color is #EF69AA?

#EF69AA is a light, vivid pink. In RGB it is rgb(239, 105, 170), and in HSL hsl(331, 81%, 67%).

Is #EF69AA accessible as text?

On white, #EF69AA has a contrast ratio of 2.89:1 (fails WCAG AA for body text); on black it is 7.27:1 (passes). For text placed on #EF69AA, use black for the best readability.

What is the closest Tailwind color to #EF69AA?

The nearest Tailwind CSS token is pink-400 (#FB64B6).

What colors go well with #EF69AA?

#EF69AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #67EFAD. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF69AA below.

Is #EF69AA good for buttons?

#EF69AA works well for buttons and highlights, but use black text on #EF69AA — white text only reaches 2.89:1, below the 4.5:1 needed for normal-size labels.

Is #EF69AA the same as CSS hotpink?

No — #EF69AA is not the CSS named color hotpink, but hotpink (#FF69B4) is the closest CSS named color.

#EF69AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF69AA

Not just a swatch — here's how #EF69AA works with other colors. Named schemes with #EF69AA in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF69AA Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF69AA Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF69AA Accent #A5C3C7 Surface #E7D7BF Secondary #9AA0A1 Anchor #26324B

Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF69AA Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF69AA Secondary #EDBBCF Support #9C9087 Ink #17140F

Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF69AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 47/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 69/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF69AA

For UI

For branding

For interior

For fashion

People also use #EF69AA with

Heliotrope Bittersweet Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.4:1. Use

Subtle surface Use #F8E4EE for cards and hover fills. Tint 80

Avoid beside #EF677B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF69AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF69AA;
  --color-base-rgb: 239 105 170;
  --color-base-oklch: oklch(70.3% 0.178 352.4);
  --color-50: #FEF1F7;
  --color-100: #FCD9EA;
  --color-200: #F7B5D5;
  --color-300: #EC83B6;
  --color-400: #DC5697;
  --color-500: #C23378;
  --color-600: #932E5F;
  --color-700: #682746;
  --color-800: #441D30;
  --color-900: #2A141E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  hot-pink: {
    50: '#FEF1F7',
    100: '#FCD9EA',
    200: '#F7B5D5',
    300: '#EC83B6',
    400: '#DC5697',
    500: '#C23378',
    600: '#932E5F',
    700: '#682746',
    800: '#441D30',
    900: '#2A141E',
  },
}

$base: #EF69AA;
$base-ink: #141310;
$base-50: #FEF1F7;
$base-100: #FCD9EA;
$base-200: #F7B5D5;
$base-300: #EC83B6;
$base-400: #DC5697;
$base-500: #C23378;
$base-600: #932E5F;
$base-700: #682746;
$base-800: #441D30;
$base-900: #2A141E;
$base-hover: #E92985;
$base-subtle: #F5D6E5;

{
    "color": {
        "base": {
            "value": "#EF69AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FCD9EA",
                "type": "color"
            },
            "200": {
                "value": "#F7B5D5",
                "type": "color"
            },
            "300": {
                "value": "#EC83B6",
                "type": "color"
            },
            "400": {
                "value": "#DC5697",
                "type": "color"
            },
            "500": {
                "value": "#C23378",
                "type": "color"
            },
            "600": {
                "value": "#932E5F",
                "type": "color"
            },
            "700": {
                "value": "#682746",
                "type": "color"
            },
            "800": {
                "value": "#441D30",
                "type": "color"
            },
            "900": {
                "value": "#2A141E",
                "type": "color"
            }
        }
    }
}