What color is #EF69AE?

#EF69AE is a light, vivid pink. In RGB it is rgb(239, 105, 174), and in HSL hsl(329, 81%, 67%).

Is #EF69AE accessible as text?

On white, #EF69AE has a contrast ratio of 2.88:1 (fails WCAG AA for body text); on black it is 7.30:1 (passes). For text placed on #EF69AE, use black for the best readability.

What is the closest Tailwind color to #EF69AE?

The nearest Tailwind CSS token is pink-400 (#FB64B6).

What colors go well with #EF69AE?

#EF69AE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #67EFA9. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF69AE below.

Is #EF69AE good for buttons?

#EF69AE works well for buttons and highlights, but use black text on #EF69AE — white text only reaches 2.88:1, below the 4.5:1 needed for normal-size labels.

Is #EF69AE the same as CSS hotpink?

No — #EF69AE is not the CSS named color hotpink, but hotpink (#FF69B4) is the closest CSS named color.

#EF69AE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF69AE

Not just a swatch — here's how #EF69AE works with other colors. Named schemes with #EF69AE in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF69AE Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF69AE Anchor #3B2921 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF69AE Accent #A5C3C7 Surface #E7D6BF Secondary #9AA0A1 Anchor #26324B

Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF69AE Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF69AE Secondary #EDBCD1 Support #9C9087 Ink #17140F

Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF69AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 70/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF69AE

For UI

For branding

For interior

For fashion

People also use #EF69AE with

Heliotrope Neon Coral Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.5:1. Use

Subtle surface Use #F8E4EE for cards and hover fills. Tint 80

Avoid beside #EF6780 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF69AE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF69AE;
  --color-base-rgb: 239 105 174;
  --color-base-oklch: oklch(70.4% 0.180 350.6);
  --color-50: #FEF1F8;
  --color-100: #FCD9EB;
  --color-200: #F7B5D7;
  --color-300: #EC83B9;
  --color-400: #DC569B;
  --color-500: #C2337D;
  --color-600: #932E63;
  --color-700: #682748;
  --color-800: #441D31;
  --color-900: #2A141F;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  hot-pink: {
    50: '#FEF1F8',
    100: '#FCD9EB',
    200: '#F7B5D7',
    300: '#EC83B9',
    400: '#DC569B',
    500: '#C2337D',
    600: '#932E63',
    700: '#682748',
    800: '#441D31',
    900: '#2A141F',
  },
}

$base: #EF69AE;
$base-ink: #141310;
$base-50: #FEF1F8;
$base-100: #FCD9EB;
$base-200: #F7B5D7;
$base-300: #EC83B9;
$base-400: #DC569B;
$base-500: #C2337D;
$base-600: #932E63;
$base-700: #682748;
$base-800: #441D31;
$base-900: #2A141F;
$base-hover: #E9298C;
$base-subtle: #F5D6E6;

{
    "color": {
        "base": {
            "value": "#EF69AE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FCD9EB",
                "type": "color"
            },
            "200": {
                "value": "#F7B5D7",
                "type": "color"
            },
            "300": {
                "value": "#EC83B9",
                "type": "color"
            },
            "400": {
                "value": "#DC569B",
                "type": "color"
            },
            "500": {
                "value": "#C2337D",
                "type": "color"
            },
            "600": {
                "value": "#932E63",
                "type": "color"
            },
            "700": {
                "value": "#682748",
                "type": "color"
            },
            "800": {
                "value": "#441D31",
                "type": "color"
            },
            "900": {
                "value": "#2A141F",
                "type": "color"
            }
        }
    }
}