What color is #EF738E?

#EF738E is a light, vivid rose. In RGB it is rgb(239, 115, 142), and in HSL hsl(347, 79%, 69%).

Is #EF738E accessible as text?

On white, #EF738E has a contrast ratio of 2.80:1 (fails WCAG AA for body text); on black it is 7.51:1 (passes). For text placed on #EF738E, use black for the best readability.

What is the closest Tailwind color to #EF738E?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #EF738E?

#EF738E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72EED3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF738E below.

Is #EF738E good for buttons?

#EF738E works well for buttons and highlights, but use black text on #EF738E — white text only reaches 2.80:1, below the 4.5:1 needed for normal-size labels.

Is #EF738E the same as CSS palevioletred?

No — #EF738E is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EF738E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF738E

Not just a swatch — here's how #EF738E works with other colors. Named schemes with #EF738E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF738E Secondary #B8622B Accent #7A7642 Surface #F5EBDD Anchor #3C2A21

This palette keeps Watermelon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF738E Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Watermelon anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF738E Accent #AEC3B2 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Watermelon opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF738E Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Watermelon sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF738E Secondary #EEBFC6 Support #9B9087 Ink #17140F

Watermelon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Watermelon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF738E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 30/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 38/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 60/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF738E

For UI

For branding

For interior

For fashion

People also use #EF738E with

Persian Pink Dark Salmon Seafoam Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.6:1. Use

Subtle surface Use #F8E6EA for cards and hover fills. Tint 80

Avoid beside #EE8072 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF738E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF738E;
  --color-base-rgb: 239 115 142;
  --color-base-oklch: oklch(70.8% 0.154 8.2);
  --color-50: #FEF1F4;
  --color-100: #FCDAE1;
  --color-200: #F6B6C4;
  --color-300: #EB859B;
  --color-400: #DA5874;
  --color-500: #C03553;
  --color-600: #923045;
  --color-700: #672835;
  --color-800: #431D26;
  --color-900: #291419;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  watermelon: {
    50: '#FEF1F4',
    100: '#FCDAE1',
    200: '#F6B6C4',
    300: '#EB859B',
    400: '#DA5874',
    500: '#C03553',
    600: '#923045',
    700: '#672835',
    800: '#431D26',
    900: '#291419',
  },
}

$base: #EF738E;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FCDAE1;
$base-200: #F6B6C4;
$base-300: #EB859B;
$base-400: #DA5874;
$base-500: #C03553;
$base-600: #923045;
$base-700: #672835;
$base-800: #431D26;
$base-900: #291419;
$base-hover: #E7335A;
$base-subtle: #F6D9DF;

{
    "color": {
        "base": {
            "value": "#EF738E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCDAE1",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C4",
                "type": "color"
            },
            "300": {
                "value": "#EB859B",
                "type": "color"
            },
            "400": {
                "value": "#DA5874",
                "type": "color"
            },
            "500": {
                "value": "#C03553",
                "type": "color"
            },
            "600": {
                "value": "#923045",
                "type": "color"
            },
            "700": {
                "value": "#672835",
                "type": "color"
            },
            "800": {
                "value": "#431D26",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF738E

Color Lab

Pairs with #EF738E

UI roles & guardrails

In real applications

Scales

Every model

Export