What color is #EF73DD?

#EF73DD is a light, vivid purple. In RGB it is rgb(239, 115, 221), and in HSL hsl(309, 79%, 69%).

Is #EF73DD accessible as text?

On white, #EF73DD has a contrast ratio of 2.57:1 (fails WCAG AA for body text); on black it is 8.17:1 (passes). For text placed on #EF73DD, use black for the best readability.

What is the closest Tailwind color to #EF73DD?

The nearest Tailwind CSS token is fuchsia-400 (#ED6AFF).

What colors go well with #EF73DD?

#EF73DD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72EE84. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF73DD below.

Is #EF73DD good for buttons?

#EF73DD works well for buttons and highlights, but use black text on #EF73DD — white text only reaches 2.57:1, below the 4.5:1 needed for normal-size labels.

Is #EF73DD the same as CSS violet?

No — #EF73DD is not the CSS named color violet, but violet (#EE82EE) is the closest CSS named color.

#EF73DD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF73DD

Not just a swatch — here's how #EF73DD works with other colors. Named schemes with #EF73DD in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #EF73DD Secondary #E86C62 Accent #F19741 Anchor #5A3A54 Surface #F6E8D7

Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #EF73DD Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #EF73DD Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA1 Ink #2B2723

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF73DD Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Orchid as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF73DD Secondary #F2C6E9 Support #9C9087 Ink #18140F

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF73DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 28/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 31/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 30/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF73DD

For UI

For branding

For interior

For fashion

People also use #EF73DD with

Wisteria Watermelon Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.2:1. Use

Subtle surface Use #F8E6F5 for cards and hover fills. Tint 80

Avoid beside #EE72B2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF73DD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF73DD;
  --color-base-rgb: 239 115 221;
  --color-base-oklch: oklch(73.5% 0.196 333.2);
  --color-50: #FEF1FC;
  --color-100: #FCDAF7;
  --color-200: #F6B6ED;
  --color-300: #EB85DB;
  --color-400: #DA58C7;
  --color-500: #C035AB;
  --color-600: #923083;
  --color-700: #67285E;
  --color-800: #431D3E;
  --color-900: #291426;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  orchid: {
    50: '#FEF1FC',
    100: '#FCDAF7',
    200: '#F6B6ED',
    300: '#EB85DB',
    400: '#DA58C7',
    500: '#C035AB',
    600: '#923083',
    700: '#67285E',
    800: '#431D3E',
    900: '#291426',
  },
}

$base: #EF73DD;
$base-ink: #141310;
$base-50: #FEF1FC;
$base-100: #FCDAF7;
$base-200: #F6B6ED;
$base-300: #EB85DB;
$base-400: #DA58C7;
$base-500: #C035AB;
$base-600: #923083;
$base-700: #67285E;
$base-800: #431D3E;
$base-900: #291426;
$base-hover: #E733CC;
$base-subtle: #F6D9F1;

{
    "color": {
        "base": {
            "value": "#EF73DD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FCDAF7",
                "type": "color"
            },
            "200": {
                "value": "#F6B6ED",
                "type": "color"
            },
            "300": {
                "value": "#EB85DB",
                "type": "color"
            },
            "400": {
                "value": "#DA58C7",
                "type": "color"
            },
            "500": {
                "value": "#C035AB",
                "type": "color"
            },
            "600": {
                "value": "#923083",
                "type": "color"
            },
            "700": {
                "value": "#67285E",
                "type": "color"
            },
            "800": {
                "value": "#431D3E",
                "type": "color"
            },
            "900": {
                "value": "#291426",
                "type": "color"
            }
        }
    }
}