What color is #EF73E8?

#EF73E8 is a light, vivid purple. In RGB it is rgb(239, 115, 232), and in HSL hsl(303, 79%, 69%).

Is #EF73E8 accessible as text?

On white, #EF73E8 has a contrast ratio of 2.53:1 (fails WCAG AA for body text); on black it is 8.29:1 (passes). For text placed on #EF73E8, use black for the best readability.

What is the closest Tailwind color to #EF73E8?

The nearest Tailwind CSS token is fuchsia-400 (#ED6AFF).

What colors go well with #EF73E8?

#EF73E8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72EE78. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF73E8 below.

Is #EF73E8 good for buttons?

#EF73E8 works well for buttons and highlights, but use black text on #EF73E8 — white text only reaches 2.53:1, below the 4.5:1 needed for normal-size labels.

Is #EF73E8 the same as CSS violet?

No — #EF73E8 is not the CSS named color violet, but violet (#EE82EE) is the closest CSS named color.

#EF73E8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF73E8

Not just a swatch — here's how #EF73E8 works with other colors. Named schemes with #EF73E8 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #EF73E8 Secondary #E86C63 Accent #F19742 Anchor #5A3A54 Surface #F6E8D7

Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #EF73E8 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #EF73E8 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF73E8 Secondary #BA5F34 Accent #7E7440 Surface #F5EBDD Anchor #3C2922

This palette keeps Orchid as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF73E8 Secondary #F3C7EF Support #9C9087 Ink #18140F

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF73E8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 28/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 30/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 39/100

Low

Workable accent with care around contrast.

Surface fit 30/100

Low

Usable as a tinted surface in measured doses.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF73E8

For UI

For branding

For interior

For fashion

People also use #EF73E8 with

Wisteria Pale Violet Red Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.3:1. Use

Subtle surface Use #F8E6F7 for cards and hover fills. Tint 80

Avoid beside #EE72BF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF73E8 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF73E8;
  --color-base-rgb: 239 115 232;
  --color-base-oklch: oklch(74.0% 0.205 329.6);
  --color-50: #FEF1FD;
  --color-100: #FCDAFA;
  --color-200: #F6B6F3;
  --color-300: #EB85E5;
  --color-400: #DA58D4;
  --color-500: #C035B9;
  --color-600: #92308D;
  --color-700: #672864;
  --color-800: #431D42;
  --color-900: #291428;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  orchid: {
    50: '#FEF1FD',
    100: '#FCDAFA',
    200: '#F6B6F3',
    300: '#EB85E5',
    400: '#DA58D4',
    500: '#C035B9',
    600: '#92308D',
    700: '#672864',
    800: '#431D42',
    900: '#291428',
  },
}

$base: #EF73E8;
$base-ink: #141310;
$base-50: #FEF1FD;
$base-100: #FCDAFA;
$base-200: #F6B6F3;
$base-300: #EB85E5;
$base-400: #DA58D4;
$base-500: #C035B9;
$base-600: #92308D;
$base-700: #672864;
$base-800: #431D42;
$base-900: #291428;
$base-hover: #E733DE;
$base-subtle: #F6D9F4;

{
    "color": {
        "base": {
            "value": "#EF73E8",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FCDAFA",
                "type": "color"
            },
            "200": {
                "value": "#F6B6F3",
                "type": "color"
            },
            "300": {
                "value": "#EB85E5",
                "type": "color"
            },
            "400": {
                "value": "#DA58D4",
                "type": "color"
            },
            "500": {
                "value": "#C035B9",
                "type": "color"
            },
            "600": {
                "value": "#92308D",
                "type": "color"
            },
            "700": {
                "value": "#672864",
                "type": "color"
            },
            "800": {
                "value": "#431D42",
                "type": "color"
            },
            "900": {
                "value": "#291428",
                "type": "color"
            }
        }
    }
}