#F00515 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #F00515 works with other colors. Named schemes with #F00515 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #F00515 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F00515 at work across the surfaces designers actually ship.
:root {
--color-base: #F00515;
--color-base-rgb: 240 5 21;
--color-base-oklch: oklch(60.1% 0.244 27.9);
--color-50: #FEF0F1;
--color-100: #FDD8DA;
--color-200: #FCB1B6;
--color-300: #F67A82;
--color-400: #E84A54;
--color-500: #CF2631;
--color-600: #9D252D;
--color-700: #6E2126;
--color-800: #48191C;
--color-900: #2C1213;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F1',
100: '#FDD8DA',
200: '#FCB1B6',
300: '#F67A82',
400: '#E84A54',
500: '#CF2631',
600: '#9D252D',
700: '#6E2126',
800: '#48191C',
900: '#2C1213',
},
}
$base: #F00515; $base-ink: #141310; $base-50: #FEF0F1; $base-100: #FDD8DA; $base-200: #FCB1B6; $base-300: #F67A82; $base-400: #E84A54; $base-500: #CF2631; $base-600: #9D252D; $base-700: #6E2126; $base-800: #48191C; $base-900: #2C1213; $base-hover: #C00410; $base-subtle: #F4BABE;
{
"color": {
"base": {
"value": "#F00515",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8DA",
"type": "color"
},
"200": {
"value": "#FCB1B6",
"type": "color"
},
"300": {
"value": "#F67A82",
"type": "color"
},
"400": {
"value": "#E84A54",
"type": "color"
},
"500": {
"value": "#CF2631",
"type": "color"
},
"600": {
"value": "#9D252D",
"type": "color"
},
"700": {
"value": "#6E2126",
"type": "color"
},
"800": {
"value": "#48191C",
"type": "color"
},
"900": {
"value": "#2C1213",
"type": "color"
}
}
}
}