What color is #F00727?

#F00727 is a medium, vivid red. In RGB it is rgb(240, 7, 39), and in HSL hsl(352, 94%, 48%).

Is #F00727 accessible as text?

On white, #F00727 has a contrast ratio of 4.41:1 (fails WCAG AA for body text); on black it is 4.76:1 (passes). For text placed on #F00727, use black for the best readability.

What is the closest Tailwind color to #F00727?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #F00727?

#F00727 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07EDCF. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F00727 below.

Is #F00727 good for buttons?

#F00727 works well for buttons and highlights, but use black text on #F00727 — white text only reaches 4.41:1, below the 4.5:1 needed for normal-size labels.

Is #F00727 the same as CSS red?

No — #F00727 is not the CSS named color red, but red (#FF0000) is the closest CSS named color.

#F00727 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F00727

Not just a swatch — here's how #F00727 works with other colors. Named schemes with #F00727 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #F00727 Secondary #E76E54 Accent #EB9C35 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #F00727 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #F00727 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #F00727 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F00727 Secondary #DC9790 Support #9B9186 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F00727 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 15/100

Very low

Clean and current — no dusty, aged cast.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 94/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 60/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F00727

For UI

For branding

For interior

For fashion

People also use #F00727 with

Fuchsia Persimmon Medium Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F6D3D7 for cards and hover fills. Tint 80

Avoid beside #ED3507 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F00727 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F00727;
  --color-base-rgb: 240 7 39;
  --color-base-oklch: oklch(60.3% 0.243 25.4);
  --color-50: #FEF0F2;
  --color-100: #FDD8DD;
  --color-200: #FCB1BB;
  --color-300: #F47B8B;
  --color-400: #E74B60;
  --color-500: #CD283E;
  --color-600: #9B2636;
  --color-700: #6D212C;
  --color-800: #471A20;
  --color-900: #2B1215;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF0F2',
    100: '#FDD8DD',
    200: '#FCB1BB',
    300: '#F47B8B',
    400: '#E74B60',
    500: '#CD283E',
    600: '#9B2636',
    700: '#6D212C',
    800: '#471A20',
    900: '#2B1215',
  },
}

$base: #F00727;
$base-ink: #141310;
$base-50: #FEF0F2;
$base-100: #FDD8DD;
$base-200: #FCB1BB;
$base-300: #F47B8B;
$base-400: #E74B60;
$base-500: #CD283E;
$base-600: #9B2636;
$base-700: #6D212C;
$base-800: #471A20;
$base-900: #2B1215;
$base-hover: #BE061E;
$base-subtle: #F4BBC2;

{
    "color": {
        "base": {
            "value": "#F00727",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F2",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DD",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BB",
                "type": "color"
            },
            "300": {
                "value": "#F47B8B",
                "type": "color"
            },
            "400": {
                "value": "#E74B60",
                "type": "color"
            },
            "500": {
                "value": "#CD283E",
                "type": "color"
            },
            "600": {
                "value": "#9B2636",
                "type": "color"
            },
            "700": {
                "value": "#6D212C",
                "type": "color"
            },
            "800": {
                "value": "#471A20",
                "type": "color"
            },
            "900": {
                "value": "#2B1215",
                "type": "color"
            }
        }
    }
}

Palettes built on #F00727

Color Lab

Pairs with #F00727

UI roles & guardrails

In real applications

Scales

Every model

Export