#F01149 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #F01149 works with other colors. Named schemes with #F01149 in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
How #F01149 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F01149 at work across the surfaces designers actually ship.
:root {
--color-base: #F01149;
--color-base-rgb: 240 17 73;
--color-base-oklch: oklch(60.9% 0.239 17.9);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FAB2C4;
--color-300: #F07F9B;
--color-400: #E25075;
--color-500: #C82D54;
--color-600: #982A46;
--color-700: #6B2436;
--color-800: #461B26;
--color-900: #2B1319;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FAB2C4',
300: '#F07F9B',
400: '#E25075',
500: '#C82D54',
600: '#982A46',
700: '#6B2436',
800: '#461B26',
900: '#2B1319',
},
}
$base: #F01149; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FAB2C4; $base-300: #F07F9B; $base-400: #E25075; $base-500: #C82D54; $base-600: #982A46; $base-700: #6B2436; $base-800: #461B26; $base-900: #2B1319; $base-hover: #C00C39; $base-subtle: #F2BFCC;
{
"color": {
"base": {
"value": "#F01149",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FAB2C4",
"type": "color"
},
"300": {
"value": "#F07F9B",
"type": "color"
},
"400": {
"value": "#E25075",
"type": "color"
},
"500": {
"value": "#C82D54",
"type": "color"
},
"600": {
"value": "#982A46",
"type": "color"
},
"700": {
"value": "#6B2436",
"type": "color"
},
"800": {
"value": "#461B26",
"type": "color"
},
"900": {
"value": "#2B1319",
"type": "color"
}
}
}
}