Nearest named color: Razzmatazz
#F01468
#F01468
Nearest named
Razzmatazz
Family
Pink
Lightness
61.6%
Chroma
0.240
Hue angle
8.4°
Temperature
Warm
Contrast on white
4.20:1 · AA Large
Contrast on black
4.43:1 · AA Large
Web-safe
#FF0066
CSS oklch()
62% 0.24 8

#F01468 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #F01468

Not just a swatch — here's how #F01468 works with other colors. Named schemes with #F01468 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Razzmatazz glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Razzmatazz sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Razzmatazz anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Razzmatazz plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Razzmatazz is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Razzmatazz carrying the quiet middle.

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Color Lab

How #F01468 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 5/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 16/100
Very low
Clean and current — no dusty, aged cast.
Luxury 39/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 93/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 59/100
Moderate
Workable accent with care around contrast.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 74/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F01468

For UI
For branding
For interior
For fashion
People also use #F01468 with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.4:1. Use
Subtle surface Use #F6D6E2 for cards and hover fills. Tint 80
Avoid beside #F0141F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F01468 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #F01468;
  --color-base-rgb: 240 20 104;
  --color-base-oklch: oklch(61.6% 0.240 8.4);
  --color-50: #FEF0F6;
  --color-100: #FDD8E6;
  --color-200: #FAB2CE;
  --color-300: #F07FAA;
  --color-400: #E25088;
  --color-500: #C82D68;
  --color-600: #982A54;
  --color-700: #6B243F;
  --color-800: #461B2C;
  --color-900: #2B131C;
  --color-on-base: #141310;
}