#F01477 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #F01477 works with other colors. Named schemes with #F01477 in its natural role, and a note on why the supporting colors balance it.
Rose glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Rose sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rose sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Rose as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Rose is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose carrying the quiet middle.
How #F01477 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F01477 at work across the surfaces designers actually ship.
:root {
--color-base: #F01477;
--color-base-rgb: 240 20 119;
--color-base-oklch: oklch(62.0% 0.243 3.4);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FAB2D3;
--color-300: #F07FB2;
--color-400: #E25092;
--color-500: #C82D73;
--color-600: #982A5B;
--color-700: #6B2444;
--color-800: #461B2E;
--color-900: #2B131D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FAB2D3',
300: '#F07FB2',
400: '#E25092',
500: '#C82D73',
600: '#982A5B',
700: '#6B2444',
800: '#461B2E',
900: '#2B131D',
},
}
$base: #F01477; $base-ink: #141310; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FAB2D3; $base-300: #F07FB2; $base-400: #E25092; $base-500: #C82D73; $base-600: #982A5B; $base-700: #6B2444; $base-800: #461B2E; $base-900: #2B131D; $base-hover: #C40C5F; $base-subtle: #F3C0D7;
{
"color": {
"base": {
"value": "#F01477",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FAB2D3",
"type": "color"
},
"300": {
"value": "#F07FB2",
"type": "color"
},
"400": {
"value": "#E25092",
"type": "color"
},
"500": {
"value": "#C82D73",
"type": "color"
},
"600": {
"value": "#982A5B",
"type": "color"
},
"700": {
"value": "#6B2444",
"type": "color"
},
"800": {
"value": "#461B2E",
"type": "color"
},
"900": {
"value": "#2B131D",
"type": "color"
}
}
}
}