#F017FF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #F017FF works with other colors. Named schemes with #F017FF in its natural role, and a note on why the supporting colors balance it.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Magenta.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #F017FF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F017FF at work across the surfaces designers actually ship.
:root {
--color-base: #F017FF;
--color-base-rgb: 240 23 255;
--color-base-oklch: oklch(68.3% 0.312 325.0);
--color-50: #FDF0FE;
--color-100: #FBD8FD;
--color-200: #F7B1FC;
--color-300: #F077F8;
--color-400: #E146EC;
--color-500: #C722D2;
--color-600: #97239F;
--color-700: #6A1F70;
--color-800: #451848;
--color-900: #2A112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FDF0FE',
100: '#FBD8FD',
200: '#F7B1FC',
300: '#F077F8',
400: '#E146EC',
500: '#C722D2',
600: '#97239F',
700: '#6A1F70',
800: '#451848',
900: '#2A112C',
},
}
$base: #F017FF; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #FBD8FD; $base-200: #F7B1FC; $base-300: #F077F8; $base-400: #E146EC; $base-500: #C722D2; $base-600: #97239F; $base-700: #6A1F70; $base-800: #451848; $base-900: #2A112C; $base-hover: #D100E0; $base-subtle: #F3C2F7;
{
"color": {
"base": {
"value": "#F017FF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FBD8FD",
"type": "color"
},
"200": {
"value": "#F7B1FC",
"type": "color"
},
"300": {
"value": "#F077F8",
"type": "color"
},
"400": {
"value": "#E146EC",
"type": "color"
},
"500": {
"value": "#C722D2",
"type": "color"
},
"600": {
"value": "#97239F",
"type": "color"
},
"700": {
"value": "#6A1F70",
"type": "color"
},
"800": {
"value": "#451848",
"type": "color"
},
"900": {
"value": "#2A112C",
"type": "color"
}
}
}
}