#F04F77 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #F04F77 works with other colors. Named schemes with #F04F77 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #F04F77 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F04F77 at work across the surfaces designers actually ship.
:root {
--color-base: #F04F77;
--color-base-rgb: 240 79 119;
--color-base-oklch: oklch(65.9% 0.198 9.6);
--color-50: #FEF0F4;
--color-100: #FDD8E2;
--color-200: #F8B4C5;
--color-300: #EE819C;
--color-400: #DF5376;
--color-500: #C43055;
--color-600: #952D47;
--color-700: #692536;
--color-800: #451C26;
--color-900: #2A1319;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF0F4',
100: '#FDD8E2',
200: '#F8B4C5',
300: '#EE819C',
400: '#DF5376',
500: '#C43055',
600: '#952D47',
700: '#692536',
800: '#451C26',
900: '#2A1319',
},
}
$base: #F04F77; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD8E2; $base-200: #F8B4C5; $base-300: #EE819C; $base-400: #DF5376; $base-500: #C43055; $base-600: #952D47; $base-700: #692536; $base-800: #451C26; $base-900: #2A1319; $base-hover: #EB164B; $base-subtle: #F5D1DA;
{
"color": {
"base": {
"value": "#F04F77",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E2",
"type": "color"
},
"200": {
"value": "#F8B4C5",
"type": "color"
},
"300": {
"value": "#EE819C",
"type": "color"
},
"400": {
"value": "#DF5376",
"type": "color"
},
"500": {
"value": "#C43055",
"type": "color"
},
"600": {
"value": "#952D47",
"type": "color"
},
"700": {
"value": "#692536",
"type": "color"
},
"800": {
"value": "#451C26",
"type": "color"
},
"900": {
"value": "#2A1319",
"type": "color"
}
}
}
}