#F31228 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #F31228 works with other colors. Named schemes with #F31228 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #F31228 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F31228 at work across the surfaces designers actually ship.
:root {
--color-base: #F31228;
--color-base-rgb: 243 18 40;
--color-base-oklch: oklch(61.1% 0.243 25.8);
--color-50: #FEF0F2;
--color-100: #FDD8DC;
--color-200: #FBB2B9;
--color-300: #F27E89;
--color-400: #E34F5D;
--color-500: #CA2B3B;
--color-600: #992934;
--color-700: #6C232A;
--color-800: #461B1F;
--color-900: #2B1215;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F2',
100: '#FDD8DC',
200: '#FBB2B9',
300: '#F27E89',
400: '#E34F5D',
500: '#CA2B3B',
600: '#992934',
700: '#6C232A',
800: '#461B1F',
900: '#2B1215',
},
}
$base: #F31228; $base-ink: #141310; $base-50: #FEF0F2; $base-100: #FDD8DC; $base-200: #FBB2B9; $base-300: #F27E89; $base-400: #E34F5D; $base-500: #CA2B3B; $base-600: #992934; $base-700: #6C232A; $base-800: #461B1F; $base-900: #2B1215; $base-hover: #C60A1D; $base-subtle: #F3C0C5;
{
"color": {
"base": {
"value": "#F31228",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F2",
"type": "color"
},
"100": {
"value": "#FDD8DC",
"type": "color"
},
"200": {
"value": "#FBB2B9",
"type": "color"
},
"300": {
"value": "#F27E89",
"type": "color"
},
"400": {
"value": "#E34F5D",
"type": "color"
},
"500": {
"value": "#CA2B3B",
"type": "color"
},
"600": {
"value": "#992934",
"type": "color"
},
"700": {
"value": "#6C232A",
"type": "color"
},
"800": {
"value": "#461B1F",
"type": "color"
},
"900": {
"value": "#2B1215",
"type": "color"
}
}
}
}