What color is #F37368?

#F37368 is a light, vivid red. In RGB it is rgb(243, 115, 104), and in HSL hsl(5, 85%, 68%).

Is #F37368 accessible as text?

On white, #F37368 has a contrast ratio of 2.81:1 (fails WCAG AA for body text); on black it is 7.46:1 (passes). For text placed on #F37368, use black for the best readability.

What is the closest Tailwind color to #F37368?

The nearest Tailwind CSS token is red-400 (#FF6467).

What colors go well with #F37368?

#F37368 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #68E7F3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F37368 below.

Is #F37368 good for buttons?

#F37368 works well for buttons and highlights, but use black text on #F37368 — white text only reaches 2.81:1, below the 4.5:1 needed for normal-size labels.

Is #F37368 the same as CSS salmon?

No — #F37368 is not the CSS named color salmon, but salmon (#FA8072) is the closest CSS named color.

#F37368 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F37368

Not just a swatch — here's how #F37368 works with other colors. Named schemes with #F37368 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #F37368 Secondary #B76326 Accent #787743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Bittersweet as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #F37368 Surface #E3CEA8 Secondary #B17958 Accent #98976D Anchor #3E2C21

Bittersweet holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #F37368 Accent #ADC3B3 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Bittersweet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #F37368 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Bittersweet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F37368 Secondary #EFBFB9 Support #9B9186 Ink #17140F

Bittersweet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bittersweet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F37368 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 68/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 62/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F37368

For UI

For branding

For interior

For fashion

People also use #F37368 with

Persian Pink Topaz Sky Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.6:1. Use

Subtle surface Use #F9E6E5 for cards and hover fills. Tint 80

Avoid beside #F3A268 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F37368 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F37368;
  --color-base-rgb: 243 115 104;
  --color-base-oklch: oklch(70.5% 0.160 26.9);
  --color-50: #FEF1F0;
  --color-100: #FDDBD8;
  --color-200: #F9B9B4;
  --color-300: #EE8A81;
  --color-400: #DF5E53;
  --color-500: #C53C30;
  --color-600: #96352C;
  --color-700: #6A2B25;
  --color-800: #451F1C;
  --color-900: #2A1513;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  bittersweet: {
    50: '#FEF1F0',
    100: '#FDDBD8',
    200: '#F9B9B4',
    300: '#EE8A81',
    400: '#DF5E53',
    500: '#C53C30',
    600: '#96352C',
    700: '#6A2B25',
    800: '#451F1C',
    900: '#2A1513',
  },
}

$base: #F37368;
$base-ink: #141310;
$base-50: #FEF1F0;
$base-100: #FDDBD8;
$base-200: #F9B9B4;
$base-300: #EE8A81;
$base-400: #DF5E53;
$base-500: #C53C30;
$base-600: #96352C;
$base-700: #6A2B25;
$base-800: #451F1C;
$base-900: #2A1513;
$base-hover: #EE3828;
$base-subtle: #F6D9D7;

{
    "color": {
        "base": {
            "value": "#F37368",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDBD8",
                "type": "color"
            },
            "200": {
                "value": "#F9B9B4",
                "type": "color"
            },
            "300": {
                "value": "#EE8A81",
                "type": "color"
            },
            "400": {
                "value": "#DF5E53",
                "type": "color"
            },
            "500": {
                "value": "#C53C30",
                "type": "color"
            },
            "600": {
                "value": "#96352C",
                "type": "color"
            },
            "700": {
                "value": "#6A2B25",
                "type": "color"
            },
            "800": {
                "value": "#451F1C",
                "type": "color"
            },
            "900": {
                "value": "#2A1513",
                "type": "color"
            }
        }
    }
}

Palettes built on #F37368

Color Lab

Pairs with #F37368

UI roles & guardrails

In real applications

Scales

Every model

Export