What color is #F40D09?

#F40D09 is a medium, vivid red. In RGB it is rgb(244, 13, 9), and in HSL hsl(1, 93%, 50%).

Is #F40D09 accessible as text?

On white, #F40D09 has a contrast ratio of 4.28:1 (fails WCAG AA for body text); on black it is 4.91:1 (passes). For text placed on #F40D09, use black for the best readability.

What is the closest Tailwind color to #F40D09?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #F40D09?

#F40D09 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09F2F6. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F40D09 below.

Is #F40D09 good for buttons?

#F40D09 works well for buttons and highlights, but use black text on #F40D09 — white text only reaches 4.28:1, below the 4.5:1 needed for normal-size labels.

Is #F40D09 the same as CSS red?

No — #F40D09 is not the CSS named color red, but red (#FF0000) is the closest CSS named color.

#F40D09 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F40D09

Not just a swatch — here's how #F40D09 works with other colors. Named schemes with #F40D09 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #F40D09 Secondary #E76F53 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #F40D09 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #F40D09 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #F40D09 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F40D09 Secondary #DF998E Support #9B9186 Ink #17140F

Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F40D09 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 13/100

Very low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 95/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F40D09

For UI

For branding

For interior

For fashion

People also use #F40D09 with

Deep Pink Carrot Medium Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.3:1. Use

Subtle surface Use #F7D5D4 for cards and hover fills. Tint 80

Avoid beside #F65C09 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F40D09 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F40D09;
  --color-base-rgb: 244 13 9;
  --color-base-oklch: oklch(61.0% 0.247 29.1);
  --color-50: #FEF1F0;
  --color-100: #FDD8D8;
  --color-200: #FCB2B1;
  --color-300: #F47E7C;
  --color-400: #E64F4C;
  --color-500: #CC2B29;
  --color-600: #9B2927;
  --color-700: #6D2322;
  --color-800: #471B1A;
  --color-900: #2B1212;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  red: {
    50: '#FEF1F0',
    100: '#FDD8D8',
    200: '#FCB2B1',
    300: '#F47E7C',
    400: '#E64F4C',
    500: '#CC2B29',
    600: '#9B2927',
    700: '#6D2322',
    800: '#471B1A',
    900: '#2B1212',
  },
}

$base: #F40D09;
$base-ink: #141310;
$base-50: #FEF1F0;
$base-100: #FDD8D8;
$base-200: #FCB2B1;
$base-300: #F47E7C;
$base-400: #E64F4C;
$base-500: #CC2B29;
$base-600: #9B2927;
$base-700: #6D2322;
$base-800: #471B1A;
$base-900: #2B1212;
$base-hover: #C50A07;
$base-subtle: #F4BFBE;

{
    "color": {
        "base": {
            "value": "#F40D09",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F0",
                "type": "color"
            },
            "100": {
                "value": "#FDD8D8",
                "type": "color"
            },
            "200": {
                "value": "#FCB2B1",
                "type": "color"
            },
            "300": {
                "value": "#F47E7C",
                "type": "color"
            },
            "400": {
                "value": "#E64F4C",
                "type": "color"
            },
            "500": {
                "value": "#CC2B29",
                "type": "color"
            },
            "600": {
                "value": "#9B2927",
                "type": "color"
            },
            "700": {
                "value": "#6D2322",
                "type": "color"
            },
            "800": {
                "value": "#471B1A",
                "type": "color"
            },
            "900": {
                "value": "#2B1212",
                "type": "color"
            }
        }
    }
}

Palettes built on #F40D09

Color Lab

Pairs with #F40D09

UI roles & guardrails

In real applications

Scales

Every model

Export