#F40D52 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #F40D52 works with other colors. Named schemes with #F40D52 in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
How #F40D52 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F40D52 at work across the surfaces designers actually ship.
:root {
--color-base: #F40D52;
--color-base-rgb: 244 13 82;
--color-base-oklch: oklch(61.7% 0.243 15.6);
--color-50: #FEF0F5;
--color-100: #FDD8E3;
--color-200: #FBB1C7;
--color-300: #F27DA0;
--color-400: #E44E7B;
--color-500: #CB2A5A;
--color-600: #9A284A;
--color-700: #6C2339;
--color-800: #461B28;
--color-900: #2B121A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF0F5',
100: '#FDD8E3',
200: '#FBB1C7',
300: '#F27DA0',
400: '#E44E7B',
500: '#CB2A5A',
600: '#9A284A',
700: '#6C2339',
800: '#461B28',
900: '#2B121A',
},
}
$base: #F40D52; $base-ink: #141310; $base-50: #FEF0F5; $base-100: #FDD8E3; $base-200: #FBB1C7; $base-300: #F27DA0; $base-400: #E44E7B; $base-500: #CB2A5A; $base-600: #9A284A; $base-700: #6C2339; $base-800: #461B28; $base-900: #2B121A; $base-hover: #C30941; $base-subtle: #F3BECE;
{
"color": {
"base": {
"value": "#F40D52",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E3",
"type": "color"
},
"200": {
"value": "#FBB1C7",
"type": "color"
},
"300": {
"value": "#F27DA0",
"type": "color"
},
"400": {
"value": "#E44E7B",
"type": "color"
},
"500": {
"value": "#CB2A5A",
"type": "color"
},
"600": {
"value": "#9A284A",
"type": "color"
},
"700": {
"value": "#6C2339",
"type": "color"
},
"800": {
"value": "#461B28",
"type": "color"
},
"900": {
"value": "#2B121A",
"type": "color"
}
}
}
}