#F41331 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #F41331 works with other colors. Named schemes with #F41331 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #F41331 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F41331 at work across the surfaces designers actually ship.
:root {
--color-base: #F41331;
--color-base-rgb: 244 19 49;
--color-base-oklch: oklch(61.4% 0.242 24.2);
--color-50: #FEF0F2;
--color-100: #FDD8DD;
--color-200: #FBB1BB;
--color-300: #F27D8D;
--color-400: #E44E62;
--color-500: #CB2A40;
--color-600: #9A2837;
--color-700: #6C232C;
--color-800: #461B20;
--color-900: #2B1216;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F2',
100: '#FDD8DD',
200: '#FBB1BB',
300: '#F27D8D',
400: '#E44E62',
500: '#CB2A40',
600: '#9A2837',
700: '#6C232C',
800: '#461B20',
900: '#2B1216',
},
}
$base: #F41331; $base-ink: #141310; $base-50: #FEF0F2; $base-100: #FDD8DD; $base-200: #FBB1BB; $base-300: #F27D8D; $base-400: #E44E62; $base-500: #CB2A40; $base-600: #9A2837; $base-700: #6C232C; $base-800: #461B20; $base-900: #2B1216; $base-hover: #CB0A23; $base-subtle: #F4C1C8;
{
"color": {
"base": {
"value": "#F41331",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F2",
"type": "color"
},
"100": {
"value": "#FDD8DD",
"type": "color"
},
"200": {
"value": "#FBB1BB",
"type": "color"
},
"300": {
"value": "#F27D8D",
"type": "color"
},
"400": {
"value": "#E44E62",
"type": "color"
},
"500": {
"value": "#CB2A40",
"type": "color"
},
"600": {
"value": "#9A2837",
"type": "color"
},
"700": {
"value": "#6C232C",
"type": "color"
},
"800": {
"value": "#461B20",
"type": "color"
},
"900": {
"value": "#2B1216",
"type": "color"
}
}
}
}