What color is #F7321D?

#F7321D is a medium, vivid red. In RGB it is rgb(247, 50, 29), and in HSL hsl(6, 93%, 54%).

Is #F7321D accessible as text?

On white, #F7321D has a contrast ratio of 3.87:1 (fails WCAG AA for body text); on black it is 5.43:1 (passes). For text placed on #F7321D, use black for the best readability.

What is the closest Tailwind color to #F7321D?

The nearest Tailwind CSS token is red-500 (#FB2C36).

What colors go well with #F7321D?

#F7321D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1DE1F7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F7321D below.

Is #F7321D good for buttons?

#F7321D works well for buttons and highlights, but use black text on #F7321D — white text only reaches 3.87:1, below the 4.5:1 needed for normal-size labels.

Is #F7321D the same as CSS red?

No — #F7321D is not the CSS named color red, but red (#FF0000) is the closest CSS named color.

#F7321D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F7321D

Not just a swatch — here's how #F7321D works with other colors. Named schemes with #F7321D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #F7321D Secondary #E76F52 Accent #EA9C34 Anchor #5C3950 Surface #F4E8D6

Scarlet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Base #F7321D Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Scarlet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #F7321D Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Scarlet as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F7321D Secondary #E4A296 Support #9B9186 Ink #17140F

Scarlet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Scarlet carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Feature #F7321D Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F2EDE3

Scarlet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #F7321D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 40/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 19/100

Very low

Clean and current — no dusty, aged cast.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 20/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F7321D

For UI

For branding

For interior

For fashion

People also use #F7321D with

Deep Pink Honey Lagoon Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #F7DBD8 for cards and hover fills. Tint 80

Avoid beside #F77B1D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F7321D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F7321D;
  --color-base-rgb: 247 50 29;
  --color-base-oklch: oklch(63.3% 0.233 30.4);
  --color-50: #FEF2F0;
  --color-100: #FDDCD8;
  --color-200: #FCB8B1;
  --color-300: #F4887C;
  --color-400: #E65B4C;
  --color-500: #CC3929;
  --color-600: #9B3327;
  --color-700: #6D2922;
  --color-800: #471F1A;
  --color-900: #2B1512;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  scarlet: {
    50: '#FEF2F0',
    100: '#FDDCD8',
    200: '#FCB8B1',
    300: '#F4887C',
    400: '#E65B4C',
    500: '#CC3929',
    600: '#9B3327',
    700: '#6D2922',
    800: '#471F1A',
    900: '#2B1512',
  },
}

$base: #F7321D;
$base-ink: #141310;
$base-50: #FEF2F0;
$base-100: #FDDCD8;
$base-200: #FCB8B1;
$base-300: #F4887C;
$base-400: #E65B4C;
$base-500: #CC3929;
$base-600: #9B3327;
$base-700: #6D2922;
$base-800: #471F1A;
$base-900: #2B1512;
$base-hover: #D51C08;
$base-subtle: #F5C8C3;

{
    "color": {
        "base": {
            "value": "#F7321D",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDCD8",
                "type": "color"
            },
            "200": {
                "value": "#FCB8B1",
                "type": "color"
            },
            "300": {
                "value": "#F4887C",
                "type": "color"
            },
            "400": {
                "value": "#E65B4C",
                "type": "color"
            },
            "500": {
                "value": "#CC3929",
                "type": "color"
            },
            "600": {
                "value": "#9B3327",
                "type": "color"
            },
            "700": {
                "value": "#6D2922",
                "type": "color"
            },
            "800": {
                "value": "#471F1A",
                "type": "color"
            },
            "900": {
                "value": "#2B1512",
                "type": "color"
            }
        }
    }
}