#F73441 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #F73441 works with other colors. Named schemes with #F73441 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Imperial Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
Imperial Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #F73441 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F73441 at work across the surfaces designers actually ship.
:root {
--color-base: #F73441;
--color-base-rgb: 247 52 65;
--color-base-oklch: oklch(63.7% 0.228 23.7);
--color-50: #FEF0F1;
--color-100: #FDD8DA;
--color-200: #FCB1B6;
--color-300: #F37C84;
--color-400: #E54D57;
--color-500: #CB2934;
--color-600: #9A282F;
--color-700: #6D2227;
--color-800: #471A1D;
--color-900: #2B1214;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F1',
100: '#FDD8DA',
200: '#FCB1B6',
300: '#F37C84',
400: '#E54D57',
500: '#CB2934',
600: '#9A282F',
700: '#6D2227',
800: '#471A1D',
900: '#2B1214',
},
}
$base: #F73441; $base-ink: #141310; $base-50: #FEF0F1; $base-100: #FDD8DA; $base-200: #FCB1B6; $base-300: #F37C84; $base-400: #E54D57; $base-500: #CB2934; $base-600: #9A282F; $base-700: #6D2227; $base-800: #471A1D; $base-900: #2B1214; $base-hover: #E70A18; $base-subtle: #F6CACD;
{
"color": {
"base": {
"value": "#F73441",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8DA",
"type": "color"
},
"200": {
"value": "#FCB1B6",
"type": "color"
},
"300": {
"value": "#F37C84",
"type": "color"
},
"400": {
"value": "#E54D57",
"type": "color"
},
"500": {
"value": "#CB2934",
"type": "color"
},
"600": {
"value": "#9A282F",
"type": "color"
},
"700": {
"value": "#6D2227",
"type": "color"
},
"800": {
"value": "#471A1D",
"type": "color"
},
"900": {
"value": "#2B1214",
"type": "color"
}
}
}
}