#F96288 is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #F96288 works with other colors. Named schemes with #F96288 in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #F96288 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F96288 at work across the surfaces designers actually ship.
:root {
--color-base: #F96288;
--color-base-rgb: 249 98 136;
--color-base-oklch: oklch(69.8% 0.186 7.8);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FCB1C3;
--color-300: #F47C9A;
--color-400: #E64C73;
--color-500: #CC2951;
--color-600: #9B2744;
--color-700: #6D2235;
--color-800: #471A25;
--color-900: #2B1218;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FCB1C3',
300: '#F47C9A',
400: '#E64C73',
500: '#CC2951',
600: '#9B2744',
700: '#6D2235',
800: '#471A25',
900: '#2B1218',
},
}
$base: #F96288; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FCB1C3; $base-300: #F47C9A; $base-400: #E64C73; $base-500: #CC2951; $base-600: #9B2744; $base-700: #6D2235; $base-800: #471A25; $base-900: #2B1218; $base-hover: #F71F55; $base-subtle: #F8D5DE;
{
"color": {
"base": {
"value": "#F96288",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FCB1C3",
"type": "color"
},
"300": {
"value": "#F47C9A",
"type": "color"
},
"400": {
"value": "#E64C73",
"type": "color"
},
"500": {
"value": "#CC2951",
"type": "color"
},
"600": {
"value": "#9B2744",
"type": "color"
},
"700": {
"value": "#6D2235",
"type": "color"
},
"800": {
"value": "#471A25",
"type": "color"
},
"900": {
"value": "#2B1218",
"type": "color"
}
}
}
}