What color is #F968AE?

#F968AE is a light, vivid pink. In RGB it is rgb(249, 104, 174), and in HSL hsl(331, 92%, 69%).

Is #F968AE accessible as text?

On white, #F968AE has a contrast ratio of 2.76:1 (fails WCAG AA for body text); on black it is 7.62:1 (passes). For text placed on #F968AE, use black for the best readability.

What is the closest Tailwind color to #F968AE?

The nearest Tailwind CSS token is pink-400 (#FB64B6).

What colors go well with #F968AE?

#F968AE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #67F9B2. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F968AE below.

Is #F968AE good for buttons?

#F968AE works well for buttons and highlights, but use black text on #F968AE — white text only reaches 2.76:1, below the 4.5:1 needed for normal-size labels.

Is #F968AE the same as CSS hotpink?

No — #F968AE is not the CSS named color hotpink, but hotpink (#FF69B4) is the closest CSS named color.

#F968AE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F968AE

Not just a swatch — here's how #F968AE works with other colors. Named schemes with #F968AE in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #F968AE Secondary #E86D5D Accent #EE993C Anchor #5B3A53 Surface #F5E8D7

Hot Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #F968AE Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #F968AE Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Hot Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #F968AE Secondary #B9612E Accent #7C7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F968AE Secondary #F4BFD4 Support #9C9087 Ink #17140F

Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F968AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 30/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 49/100

Moderate

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F968AE

For UI

For branding

For interior

For fashion

People also use #F968AE with

Heliotrope Living Coral Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.7:1. Use

Subtle surface Use #FAE5EF for cards and hover fills. Tint 80

Avoid beside #F9677D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F968AE at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F968AE;
  --color-base-rgb: 249 104 174;
  --color-base-oklch: oklch(71.7% 0.190 352.9);
  --color-50: #FEF0F7;
  --color-100: #FDD8EA;
  --color-200: #FCB1D5;
  --color-300: #F37CB6;
  --color-400: #E54D96;
  --color-500: #CB2978;
  --color-600: #9A285F;
  --color-700: #6D2246;
  --color-800: #471A30;
  --color-900: #2B121E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  hot-pink: {
    50: '#FEF0F7',
    100: '#FDD8EA',
    200: '#FCB1D5',
    300: '#F37CB6',
    400: '#E54D96',
    500: '#CB2978',
    600: '#9A285F',
    700: '#6D2246',
    800: '#471A30',
    900: '#2B121E',
  },
}

$base: #F968AE;
$base-ink: #141310;
$base-50: #FEF0F7;
$base-100: #FDD8EA;
$base-200: #FCB1D5;
$base-300: #F37CB6;
$base-400: #E54D96;
$base-500: #CB2978;
$base-600: #9A285F;
$base-700: #6D2246;
$base-800: #471A30;
$base-900: #2B121E;
$base-hover: #F62489;
$base-subtle: #F8D7E7;

{
    "color": {
        "base": {
            "value": "#F968AE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EA",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D5",
                "type": "color"
            },
            "300": {
                "value": "#F37CB6",
                "type": "color"
            },
            "400": {
                "value": "#E54D96",
                "type": "color"
            },
            "500": {
                "value": "#CB2978",
                "type": "color"
            },
            "600": {
                "value": "#9A285F",
                "type": "color"
            },
            "700": {
                "value": "#6D2246",
                "type": "color"
            },
            "800": {
                "value": "#471A30",
                "type": "color"
            },
            "900": {
                "value": "#2B121E",
                "type": "color"
            }
        }
    }
}