What color is #FD407F?

#FD407F is a light, vivid rose. In RGB it is rgb(253, 64, 127), and in HSL hsl(340, 98%, 62%).

Is #FD407F accessible as text?

On white, #FD407F has a contrast ratio of 3.38:1 (fails WCAG AA for body text); on black it is 6.22:1 (passes). For text placed on #FD407F, use black for the best readability.

What is the closest Tailwind color to #FD407F?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #FD407F?

#FD407F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3FFDBE. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #FD407F below.

Is #FD407F good for buttons?

#FD407F works well for buttons and highlights, but use black text on #FD407F — white text only reaches 3.38:1, below the 4.5:1 needed for normal-size labels.

Is #FD407F the same as CSS deeppink?

No — #FD407F is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#FD407F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #FD407F

Not just a swatch — here's how #FD407F works with other colors. Named schemes with #FD407F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #FD407F Secondary #E86D59 Accent #ED9A3A Anchor #5B3A52 Surface #F5E8D6

Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #FD407F Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #FD407F Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #FD407F Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #FD407F Secondary #EEABB8 Support #9B9087 Ink #17140F

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #FD407F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 20/100

Low

Clean and current — no dusty, aged cast.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 87/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FD407F

For UI

For branding

For interior

For fashion

People also use #FD407F with

Heliotrope Tomato Red Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.5:1. Use

Subtle surface Use #F9DEE7 for cards and hover fills. Tint 80

Avoid beside #FD3F3F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FD407F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #FD407F;
  --color-base-rgb: 253 64 127;
  --color-base-oklch: oklch(66.8% 0.226 6.1);
  --color-50: #FEF0F5;
  --color-100: #FDD8E4;
  --color-200: #FCB1CA;
  --color-300: #F778A3;
  --color-400: #EA487E;
  --color-500: #D1245E;
  --color-600: #9E244D;
  --color-700: #6F203A;
  --color-800: #481929;
  --color-900: #2C111A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  strawberry: {
    50: '#FEF0F5',
    100: '#FDD8E4',
    200: '#FCB1CA',
    300: '#F778A3',
    400: '#EA487E',
    500: '#D1245E',
    600: '#9E244D',
    700: '#6F203A',
    800: '#481929',
    900: '#2C111A',
  },
}

$base: #FD407F;
$base-ink: #141310;
$base-50: #FEF0F5;
$base-100: #FDD8E4;
$base-200: #FCB1CA;
$base-300: #F778A3;
$base-400: #EA487E;
$base-500: #D1245E;
$base-600: #9E244D;
$base-700: #6F203A;
$base-800: #481929;
$base-900: #2C111A;
$base-hover: #FA0355;
$base-subtle: #F8CCDB;

{
    "color": {
        "base": {
            "value": "#FD407F",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E4",
                "type": "color"
            },
            "200": {
                "value": "#FCB1CA",
                "type": "color"
            },
            "300": {
                "value": "#F778A3",
                "type": "color"
            },
            "400": {
                "value": "#EA487E",
                "type": "color"
            },
            "500": {
                "value": "#D1245E",
                "type": "color"
            },
            "600": {
                "value": "#9E244D",
                "type": "color"
            },
            "700": {
                "value": "#6F203A",
                "type": "color"
            },
            "800": {
                "value": "#481929",
                "type": "color"
            },
            "900": {
                "value": "#2C111A",
                "type": "color"
            }
        }
    }
}