#FD5040 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #FD5040 works with other colors. Named schemes with #FD5040 in its natural role, and a note on why the supporting colors balance it.
Orange Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Orange Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Orange Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Orange Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orange Red carrying the quiet middle.
Orange Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #FD5040 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #FD5040 at work across the surfaces designers actually ship.
:root {
--color-base: #FD5040;
--color-base-rgb: 253 80 64;
--color-base-oklch: oklch(67.1% 0.212 29.1);
--color-50: #FEF1F0;
--color-100: #FDDBD8;
--color-200: #FCB7B1;
--color-300: #F78378;
--color-400: #EA5548;
--color-500: #D13324;
--color-600: #9E2E24;
--color-700: #6F2620;
--color-800: #481D19;
--color-900: #2C1411;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
orange-red: {
50: '#FEF1F0',
100: '#FDDBD8',
200: '#FCB7B1',
300: '#F78378',
400: '#EA5548',
500: '#D13324',
600: '#9E2E24',
700: '#6F2620',
800: '#481D19',
900: '#2C1411',
},
}
$base: #FD5040; $base-ink: #141310; $base-50: #FEF1F0; $base-100: #FDDBD8; $base-200: #FCB7B1; $base-300: #F78378; $base-400: #EA5548; $base-500: #D13324; $base-600: #9E2E24; $base-700: #6F2620; $base-800: #481D19; $base-900: #2C1411; $base-hover: #FA1703; $base-subtle: #F8D0CC;
{
"color": {
"base": {
"value": "#FD5040",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F0",
"type": "color"
},
"100": {
"value": "#FDDBD8",
"type": "color"
},
"200": {
"value": "#FCB7B1",
"type": "color"
},
"300": {
"value": "#F78378",
"type": "color"
},
"400": {
"value": "#EA5548",
"type": "color"
},
"500": {
"value": "#D13324",
"type": "color"
},
"600": {
"value": "#9E2E24",
"type": "color"
},
"700": {
"value": "#6F2620",
"type": "color"
},
"800": {
"value": "#481D19",
"type": "color"
},
"900": {
"value": "#2C1411",
"type": "color"
}
}
}
}