#FD609A is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #FD609A works with other colors. Named schemes with #FD609A in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #FD609A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #FD609A at work across the surfaces designers actually ship.
:root {
--color-base: #FD609A;
--color-base-rgb: 253 96 154;
--color-base-oklch: oklch(70.7% 0.197 0.6);
--color-50: #FEF0F5;
--color-100: #FDD8E6;
--color-200: #FCB1CC;
--color-300: #F778A7;
--color-400: #EA4883;
--color-500: #D12463;
--color-600: #9E2451;
--color-700: #6F203D;
--color-800: #48192A;
--color-900: #2C111B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF0F5',
100: '#FDD8E6',
200: '#FCB1CC',
300: '#F778A7',
400: '#EA4883',
500: '#D12463',
600: '#9E2451',
700: '#6F203D',
800: '#48192A',
900: '#2C111B',
},
}
$base: #FD609A; $base-ink: #141310; $base-50: #FEF0F5; $base-100: #FDD8E6; $base-200: #FCB1CC; $base-300: #F778A7; $base-400: #EA4883; $base-500: #D12463; $base-600: #9E2451; $base-700: #6F203D; $base-800: #48192A; $base-900: #2C111B; $base-hover: #FD196C; $base-subtle: #F9D4E2;
{
"color": {
"base": {
"value": "#FD609A",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#FCB1CC",
"type": "color"
},
"300": {
"value": "#F778A7",
"type": "color"
},
"400": {
"value": "#EA4883",
"type": "color"
},
"500": {
"value": "#D12463",
"type": "color"
},
"600": {
"value": "#9E2451",
"type": "color"
},
"700": {
"value": "#6F203D",
"type": "color"
},
"800": {
"value": "#48192A",
"type": "color"
},
"900": {
"value": "#2C111B",
"type": "color"
}
}
}
}