#FD668C is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #FD668C works with other colors. Named schemes with #FD668C in its natural role, and a note on why the supporting colors balance it.
Watermelon glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Watermelon sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Watermelon sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Watermelon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Watermelon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Watermelon carrying the quiet middle.
How #FD668C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #FD668C at work across the surfaces designers actually ship.
:root {
--color-base: #FD668C;
--color-base-rgb: 253 102 140;
--color-base-oklch: oklch(71.0% 0.186 7.6);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FCB1C3;
--color-300: #F67998;
--color-400: #E94971;
--color-500: #D02550;
--color-600: #9D2543;
--color-700: #6F2034;
--color-800: #481925;
--color-900: #2C1118;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
watermelon: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FCB1C3',
300: '#F67998',
400: '#E94971',
500: '#D02550',
600: '#9D2543',
700: '#6F2034',
800: '#481925',
900: '#2C1118',
},
}
$base: #FD668C; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FCB1C3; $base-300: #F67998; $base-400: #E94971; $base-500: #D02550; $base-600: #9D2543; $base-700: #6F2034; $base-800: #481925; $base-900: #2C1118; $base-hover: #FC2258; $base-subtle: #F9D7E0;
{
"color": {
"base": {
"value": "#FD668C",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FCB1C3",
"type": "color"
},
"300": {
"value": "#F67998",
"type": "color"
},
"400": {
"value": "#E94971",
"type": "color"
},
"500": {
"value": "#D02550",
"type": "color"
},
"600": {
"value": "#9D2543",
"type": "color"
},
"700": {
"value": "#6F2034",
"type": "color"
},
"800": {
"value": "#481925",
"type": "color"
},
"900": {
"value": "#2C1118",
"type": "color"
}
}
}
}