#FE369D is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #FE369D works with other colors. Named schemes with #FE369D in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #FE369D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #FE369D at work across the surfaces designers actually ship.
:root {
--color-base: #FE369D;
--color-base-rgb: 254 54 157;
--color-base-oklch: oklch(67.2% 0.245 355.1);
--color-50: #FEF0F8;
--color-100: #FDD8EB;
--color-200: #FCB1D7;
--color-300: #F778BA;
--color-400: #EB479C;
--color-500: #D2237D;
--color-600: #9F2363;
--color-700: #6F1F49;
--color-800: #481931;
--color-900: #2C111F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF0F8',
100: '#FDD8EB',
200: '#FCB1D7',
300: '#F778BA',
400: '#EB479C',
500: '#D2237D',
600: '#9F2363',
700: '#6F1F49',
800: '#481931',
900: '#2C111F',
},
}
$base: #FE369D; $base-ink: #141310; $base-50: #FEF0F8; $base-100: #FDD8EB; $base-200: #FCB1D7; $base-300: #F778BA; $base-400: #EB479C; $base-500: #D2237D; $base-600: #9F2363; $base-700: #6F1F49; $base-800: #481931; $base-900: #2C111F; $base-hover: #F4017E; $base-subtle: #F7C9E1;
{
"color": {
"base": {
"value": "#FE369D",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FDD8EB",
"type": "color"
},
"200": {
"value": "#FCB1D7",
"type": "color"
},
"300": {
"value": "#F778BA",
"type": "color"
},
"400": {
"value": "#EB479C",
"type": "color"
},
"500": {
"value": "#D2237D",
"type": "color"
},
"600": {
"value": "#9F2363",
"type": "color"
},
"700": {
"value": "#6F1F49",
"type": "color"
},
"800": {
"value": "#481931",
"type": "color"
},
"900": {
"value": "#2C111F",
"type": "color"
}
}
}
}