#FE6944 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #FE6944 works with other colors. Named schemes with #FE6944 in its natural role, and a note on why the supporting colors balance it.
Tomato Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
This palette keeps Tomato Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Tomato Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Tomato Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Tomato Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tomato Red carrying the quiet middle.
How #FE6944 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #FE6944 at work across the surfaces designers actually ship.
:root {
--color-base: #FE6944;
--color-base-rgb: 254 105 68;
--color-base-oklch: oklch(70.2% 0.190 35.1);
--color-50: #FEF3F0;
--color-100: #FDDFD8;
--color-200: #FCC0B1;
--color-300: #F79178;
--color-400: #EB6847;
--color-500: #D24623;
--color-600: #9F3C23;
--color-700: #6F2F1F;
--color-800: #482219;
--color-900: #2C1711;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
tomato-red: {
50: '#FEF3F0',
100: '#FDDFD8',
200: '#FCC0B1',
300: '#F79178',
400: '#EB6847',
500: '#D24623',
600: '#9F3C23',
700: '#6F2F1F',
800: '#482219',
900: '#2C1711',
},
}
$base: #FE6944; $base-ink: #141310; $base-50: #FEF3F0; $base-100: #FDDFD8; $base-200: #FCC0B1; $base-300: #F79178; $base-400: #EB6847; $base-500: #D24623; $base-600: #9F3C23; $base-700: #6F2F1F; $base-800: #482219; $base-900: #2C1711; $base-hover: #FE3503; $base-subtle: #F8D6CD;
{
"color": {
"base": {
"value": "#FE6944",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF3F0",
"type": "color"
},
"100": {
"value": "#FDDFD8",
"type": "color"
},
"200": {
"value": "#FCC0B1",
"type": "color"
},
"300": {
"value": "#F79178",
"type": "color"
},
"400": {
"value": "#EB6847",
"type": "color"
},
"500": {
"value": "#D24623",
"type": "color"
},
"600": {
"value": "#9F3C23",
"type": "color"
},
"700": {
"value": "#6F2F1F",
"type": "color"
},
"800": {
"value": "#482219",
"type": "color"
},
"900": {
"value": "#2C1711",
"type": "color"
}
}
}
}