Nearest named color: Flamingo Red
#FF4C70
#FF4C70
Nearest named
Flamingo Red
Family
Red
Lightness
67.8%
Chroma
0.214
Hue angle
13.5°
Temperature
Warm
Contrast on white
3.22:1 · AA Large
Contrast on black
5.77:1 · AA
Web-safe
#FF3366
CSS oklch()
68% 0.21 13

#FF4C70 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #FF4C70

Not just a swatch — here's how #FF4C70 works with other colors. Named schemes with #FF4C70 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Flamingo Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Flamingo Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Flamingo Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Flamingo Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Flamingo Red carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Flamingo Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #FF4C70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 40/100
Low
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 14/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
Clean and current — no dusty, aged cast.
Luxury 35/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 83/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 55/100
Moderate
Workable accent with care around contrast.
Surface fit 24/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FF4C70

For UI
For branding
For interior
For fashion
People also use #FF4C70 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.8:1. Use
Subtle surface Use #FAE0E5 for cards and hover fills. Tint 80
Avoid beside #FF644D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FF4C70 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #FF4C70;
  --color-base-rgb: 255 76 112;
  --color-base-oklch: oklch(67.8% 0.214 13.5);
  --color-50: #FEF0F3;
  --color-100: #FDD8DF;
  --color-200: #FCB1C0;
  --color-300: #F87791;
  --color-400: #EC4667;
  --color-500: #D22246;
  --color-600: #9F233C;
  --color-700: #701F2F;
  --color-800: #481822;
  --color-900: #2C1116;
  --color-on-base: #141310;
}