What color is #FF7723?

#FF7723 is a medium, vivid red-orange. In RGB it is rgb(255, 119, 35), and in HSL hsl(23, 100%, 57%).

Is #FF7723 accessible as text?

On white, #FF7723 has a contrast ratio of 2.65:1 (fails WCAG AA for body text); on black it is 7.92:1 (passes). For text placed on #FF7723, use black for the best readability.

What is the closest Tailwind color to #FF7723?

The nearest Tailwind CSS token is orange-500 (#FF6900).

What colors go well with #FF7723?

#FF7723 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #24ABFF. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #FF7723 below.

Is #FF7723 good for buttons?

#FF7723 works well for buttons and highlights, but use black text on #FF7723 — white text only reaches 2.65:1, below the 4.5:1 needed for normal-size labels.

Is #FF7723 the same as CSS coral?

No — #FF7723 is not the CSS named color coral, but coral (#FF7F50) is the closest CSS named color.

#FF7723 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #FF7723

Not just a swatch — here's how #FF7723 works with other colors. Named schemes with #FF7723 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #FF7723 Secondary #E7704E Accent #E89D31 Anchor #5D394F Surface #F4E9D6

Pumpkin glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Warm Autumn Interior Dominant · 5 colors

Dominant #FF7723 Secondary #B66420 Accent #757844 Surface #F4ECDD Anchor #3B2A20

This palette keeps Pumpkin as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #FF7723 Surface #E2CEA8 Secondary #B07A56 Accent #96976E Anchor #3E2C20

Pumpkin holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #FF7723 Surface #F0E9DC Highlight #F6F1E7 Secondary #BAAE9F Ink #2B2723

Pumpkin sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #FF7723 Secondary #F6C4AD Support #9B9186 Ink #17140F

Pumpkin is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pumpkin carrying the quiet middle.

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Color Lab

How #FF7723 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 100/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 30/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 51/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 72/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 49/100

Moderate

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FF7723

For UI

For branding

For interior

For fashion

People also use #FF7723 with

Flamingo Red Cadmium Yellow Carolina Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.0:1. Use

Subtle surface Use #F9E5D9 for cards and hover fills. Tint 80

Avoid beside #FFC124 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FF7723 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #FF7723;
  --color-base-rgb: 255 119 35;
  --color-base-oklch: oklch(72.0% 0.187 46.7);
  --color-50: #FEF6F0;
  --color-100: #FDE6D8;
  --color-200: #FCCDB1;
  --color-300: #F8A977;
  --color-400: #EC8646;
  --color-500: #D26622;
  --color-600: #9F5223;
  --color-700: #703E1F;
  --color-800: #482B18;
  --color-900: #2C1B11;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  pumpkin: {
    50: '#FEF6F0',
    100: '#FDE6D8',
    200: '#FCCDB1',
    300: '#F8A977',
    400: '#EC8646',
    500: '#D26622',
    600: '#9F5223',
    700: '#703E1F',
    800: '#482B18',
    900: '#2C1B11',
  },
}

$base: #FF7723;
$base-ink: #141310;
$base-50: #FEF6F0;
$base-100: #FDE6D8;
$base-200: #FCCDB1;
$base-300: #F8A977;
$base-400: #EC8646;
$base-500: #D26622;
$base-600: #9F5223;
$base-700: #703E1F;
$base-800: #482B18;
$base-900: #2C1B11;
$base-hover: #E95900;
$base-subtle: #F7D8C5;

{
    "color": {
        "base": {
            "value": "#FF7723",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF6F0",
                "type": "color"
            },
            "100": {
                "value": "#FDE6D8",
                "type": "color"
            },
            "200": {
                "value": "#FCCDB1",
                "type": "color"
            },
            "300": {
                "value": "#F8A977",
                "type": "color"
            },
            "400": {
                "value": "#EC8646",
                "type": "color"
            },
            "500": {
                "value": "#D26622",
                "type": "color"
            },
            "600": {
                "value": "#9F5223",
                "type": "color"
            },
            "700": {
                "value": "#703E1F",
                "type": "color"
            },
            "800": {
                "value": "#482B18",
                "type": "color"
            },
            "900": {
                "value": "#2C1B11",
                "type": "color"
            }
        }
    }
}

Palettes built on #FF7723

Color Lab

Pairs with #FF7723

UI roles & guardrails

In real applications

Scales

Every model

Export