Strawberry is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how Strawberry works with other colors. Named schemes with Strawberry in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How Strawberry actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is Strawberry at work across the surfaces designers actually ship.
:root {
--color-base: #FC5A8D;
--color-base-rgb: 252 90 141;
--color-base-oklch: oklch(69.5% 0.200 4.6);
--color-50: #FEF0F5;
--color-100: #FDD8E4;
--color-200: #FCB1C8;
--color-300: #F67AA1;
--color-400: #E84A7C;
--color-500: #CF265B;
--color-600: #9D254B;
--color-700: #6E2139;
--color-800: #481928;
--color-900: #2C121A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF0F5',
100: '#FDD8E4',
200: '#FCB1C8',
300: '#F67AA1',
400: '#E84A7C',
500: '#CF265B',
600: '#9D254B',
700: '#6E2139',
800: '#481928',
900: '#2C121A',
},
}
$base: #FC5A8D; $base-ink: #141310; $base-50: #FEF0F5; $base-100: #FDD8E4; $base-200: #FCB1C8; $base-300: #F67AA1; $base-400: #E84A7C; $base-500: #CF265B; $base-600: #9D254B; $base-700: #6E2139; $base-800: #481928; $base-900: #2C121A; $base-hover: #FA175F; $base-subtle: #F8D3DF;
{
"color": {
"base": {
"value": "#FC5A8D",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E4",
"type": "color"
},
"200": {
"value": "#FCB1C8",
"type": "color"
},
"300": {
"value": "#F67AA1",
"type": "color"
},
"400": {
"value": "#E84A7C",
"type": "color"
},
"500": {
"value": "#CF265B",
"type": "color"
},
"600": {
"value": "#9D254B",
"type": "color"
},
"700": {
"value": "#6E2139",
"type": "color"
},
"800": {
"value": "#481928",
"type": "color"
},
"900": {
"value": "#2C121A",
"type": "color"
}
}
}
}