#09071D is a muted, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #09071D works with other colors. Named schemes with #09071D in its natural role, and a note on why the supporting colors balance it.
Jet Black opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Jet Black keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #09071D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #09071D at work across the surfaces designers actually ship.
:root {
--color-base: #09071D;
--color-base-rgb: 9 7 29;
--color-base-oklch: oklch(14.8% 0.046 283.9);
--color-50: #F3F2FC;
--color-100: #E0DDF8;
--color-200: #C2BDEF;
--color-300: #9790DF;
--color-400: #6F67CB;
--color-500: #4E45B0;
--color-600: #413B87;
--color-700: #332F60;
--color-800: #24223F;
--color-900: #181627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F3F2FC',
100: '#E0DDF8',
200: '#C2BDEF',
300: '#9790DF',
400: '#6F67CB',
500: '#4E45B0',
600: '#413B87',
700: '#332F60',
800: '#24223F',
900: '#181627',
},
}
$base: #09071D; $base-ink: #FFFFFF; $base-50: #F3F2FC; $base-100: #E0DDF8; $base-200: #C2BDEF; $base-300: #9790DF; $base-400: #6F67CB; $base-500: #4E45B0; $base-600: #413B87; $base-700: #332F60; $base-800: #24223F; $base-900: #181627; $base-hover: #070617; $base-subtle: #9C97D9;
{
"color": {
"base": {
"value": "#09071D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F2FC",
"type": "color"
},
"100": {
"value": "#E0DDF8",
"type": "color"
},
"200": {
"value": "#C2BDEF",
"type": "color"
},
"300": {
"value": "#9790DF",
"type": "color"
},
"400": {
"value": "#6F67CB",
"type": "color"
},
"500": {
"value": "#4E45B0",
"type": "color"
},
"600": {
"value": "#413B87",
"type": "color"
},
"700": {
"value": "#332F60",
"type": "color"
},
"800": {
"value": "#24223F",
"type": "color"
},
"900": {
"value": "#181627",
"type": "color"
}
}
}
}