#100413 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #100413 works with other colors. Named schemes with #100413 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100413 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100413 at work across the surfaces designers actually ship.
:root {
--color-base: #100413;
--color-base-rgb: 16 4 19;
--color-base-oklch: oklch(14.0% 0.040 320.1);
--color-50: #FBF2FD;
--color-100: #F3DDF9;
--color-200: #E6BCF1;
--color-300: #D18EE2;
--color-400: #B963CF;
--color-500: #9D41B4;
--color-600: #793889;
--color-700: #572D62;
--color-800: #3A2140;
--color-900: #241627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FBF2FD',
100: '#F3DDF9',
200: '#E6BCF1',
300: '#D18EE2',
400: '#B963CF',
500: '#9D41B4',
600: '#793889',
700: '#572D62',
800: '#3A2140',
900: '#241627',
},
}
$base: #100413; $base-ink: #FFFFFF; $base-50: #FBF2FD; $base-100: #F3DDF9; $base-200: #E6BCF1; $base-300: #D18EE2; $base-400: #B963CF; $base-500: #9D41B4; $base-600: #793889; $base-700: #572D62; $base-800: #3A2140; $base-900: #241627; $base-hover: #0E0411; $base-subtle: #CC92DA;
{
"color": {
"base": {
"value": "#100413",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF2FD",
"type": "color"
},
"100": {
"value": "#F3DDF9",
"type": "color"
},
"200": {
"value": "#E6BCF1",
"type": "color"
},
"300": {
"value": "#D18EE2",
"type": "color"
},
"400": {
"value": "#B963CF",
"type": "color"
},
"500": {
"value": "#9D41B4",
"type": "color"
},
"600": {
"value": "#793889",
"type": "color"
},
"700": {
"value": "#572D62",
"type": "color"
},
"800": {
"value": "#3A2140",
"type": "color"
},
"900": {
"value": "#241627",
"type": "color"
}
}
}
}