#13012E is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #13012E works with other colors. Named schemes with #13012E in its natural role, and a note on why the supporting colors balance it.
Jet Black opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Jet Black keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #13012E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #13012E at work across the surfaces designers actually ship.
:root {
--color-base: #13012E;
--color-base-rgb: 19 1 46;
--color-base-oklch: oklch(16.4% 0.086 295.3);
--color-50: #F6F0FE;
--color-100: #E7D8FD;
--color-200: #CFB1FC;
--color-300: #AB7AF6;
--color-400: #894AE8;
--color-500: #6926CF;
--color-600: #55259D;
--color-700: #40216E;
--color-800: #2C1948;
--color-900: #1C122C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F6F0FE',
100: '#E7D8FD',
200: '#CFB1FC',
300: '#AB7AF6',
400: '#894AE8',
500: '#6926CF',
600: '#55259D',
700: '#40216E',
800: '#2C1948',
900: '#1C122C',
},
}
$base: #13012E; $base-ink: #FFFFFF; $base-50: #F6F0FE; $base-100: #E7D8FD; $base-200: #CFB1FC; $base-300: #AB7AF6; $base-400: #894AE8; $base-500: #6926CF; $base-600: #55259D; $base-700: #40216E; $base-800: #2C1948; $base-900: #1C122C; $base-hover: #0F0124; $base-subtle: #AF87EC;
{
"color": {
"base": {
"value": "#13012E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F0FE",
"type": "color"
},
"100": {
"value": "#E7D8FD",
"type": "color"
},
"200": {
"value": "#CFB1FC",
"type": "color"
},
"300": {
"value": "#AB7AF6",
"type": "color"
},
"400": {
"value": "#894AE8",
"type": "color"
},
"500": {
"value": "#6926CF",
"type": "color"
},
"600": {
"value": "#55259D",
"type": "color"
},
"700": {
"value": "#40216E",
"type": "color"
},
"800": {
"value": "#2C1948",
"type": "color"
},
"900": {
"value": "#1C122C",
"type": "color"
}
}
}
}