Nearest named color: Azure
#147BF1
#147BF1
Nearest named
Azure
Family
Blue
Lightness
59.6%
Chroma
0.198
Hue angle
256.4°
Temperature
Cool
Contrast on white
4.09:1 · AA Large
Contrast on black
4.54:1 · AA
Web-safe
#0066FF
CSS oklch()
60% 0.20 256

#147BF1 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #147BF1

Not just a swatch — here's how #147BF1 works with other colors. Named schemes with #147BF1 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Azure is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Azure.

Coastal Morning Lead · 5 colors

Azure opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Azure sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Azure is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Azure carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Azure glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #147BF1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 5/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 43/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 43/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 81/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 60/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #147BF1

For UI
For branding
For interior
For fashion
People also use #147BF1 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.5:1. Use
Subtle surface Use #D6E5F6 for cards and hover fills. Tint 80
Avoid beside #1330F1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #147BF1 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #147BF1;
  --color-base-rgb: 20 123 241;
  --color-base-oklch: oklch(59.6% 0.198 256.4);
  --color-50: #F0F7FE;
  --color-100: #D8E9FD;
  --color-200: #B2D4FA;
  --color-300: #7EB4F1;
  --color-400: #4F94E3;
  --color-500: #2C75C9;
  --color-600: #2A5D98;
  --color-700: #23456B;
  --color-800: #1B2F46;
  --color-900: #131E2B;
  --color-on-base: #141310;
}