#170337 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #170337 works with other colors. Named schemes with #170337 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #170337 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #170337 at work across the surfaces designers actually ship.
:root {
--color-base: #170337;
--color-base-rgb: 23 3 55;
--color-base-oklch: oklch(18.5% 0.093 293.3);
--color-50: #F6F0FE;
--color-100: #E6D8FD;
--color-200: #CEB2FB;
--color-300: #AA7EF2;
--color-400: #884FE3;
--color-500: #682BCA;
--color-600: #542999;
--color-700: #3F236C;
--color-800: #2B1B46;
--color-900: #1C122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F6F0FE',
100: '#E6D8FD',
200: '#CEB2FB',
300: '#AA7EF2',
400: '#884FE3',
500: '#682BCA',
600: '#542999',
700: '#3F236C',
800: '#2B1B46',
900: '#1C122B',
},
}
$base: #170337; $base-ink: #FFFFFF; $base-50: #F6F0FE; $base-100: #E6D8FD; $base-200: #CEB2FB; $base-300: #AA7EF2; $base-400: #884FE3; $base-500: #682BCA; $base-600: #542999; $base-700: #3F236C; $base-800: #2B1B46; $base-900: #1C122B; $base-hover: #12022B; $base-subtle: #B08CE9;
{
"color": {
"base": {
"value": "#170337",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F0FE",
"type": "color"
},
"100": {
"value": "#E6D8FD",
"type": "color"
},
"200": {
"value": "#CEB2FB",
"type": "color"
},
"300": {
"value": "#AA7EF2",
"type": "color"
},
"400": {
"value": "#884FE3",
"type": "color"
},
"500": {
"value": "#682BCA",
"type": "color"
},
"600": {
"value": "#542999",
"type": "color"
},
"700": {
"value": "#3F236C",
"type": "color"
},
"800": {
"value": "#2B1B46",
"type": "color"
},
"900": {
"value": "#1C122B",
"type": "color"
}
}
}
}