#180940 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #180940 works with other colors. Named schemes with #180940 in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #180940 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #180940 at work across the surfaces designers actually ship.
:root {
--color-base: #180940;
--color-base-rgb: 24 9 64;
--color-base-oklch: oklch(20.7% 0.096 287.2);
--color-50: #F4F1FE;
--color-100: #E3DAFB;
--color-200: #C8B8F5;
--color-300: #A187E8;
--color-400: #7C5BD7;
--color-500: #5C38BC;
--color-600: #4B3290;
--color-700: #392966;
--color-800: #281E42;
--color-900: #1A1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F4F1FE',
100: '#E3DAFB',
200: '#C8B8F5',
300: '#A187E8',
400: '#7C5BD7',
500: '#5C38BC',
600: '#4B3290',
700: '#392966',
800: '#281E42',
900: '#1A1429',
},
}
$base: #180940; $base-ink: #FFFFFF; $base-50: #F4F1FE; $base-100: #E3DAFB; $base-200: #C8B8F5; $base-300: #A187E8; $base-400: #7C5BD7; $base-500: #5C38BC; $base-600: #4B3290; $base-700: #392966; $base-800: #281E42; $base-900: #1A1429; $base-hover: #130732; $base-subtle: #AC98E3;
{
"color": {
"base": {
"value": "#180940",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FE",
"type": "color"
},
"100": {
"value": "#E3DAFB",
"type": "color"
},
"200": {
"value": "#C8B8F5",
"type": "color"
},
"300": {
"value": "#A187E8",
"type": "color"
},
"400": {
"value": "#7C5BD7",
"type": "color"
},
"500": {
"value": "#5C38BC",
"type": "color"
},
"600": {
"value": "#4B3290",
"type": "color"
},
"700": {
"value": "#392966",
"type": "color"
},
"800": {
"value": "#281E42",
"type": "color"
},
"900": {
"value": "#1A1429",
"type": "color"
}
}
}
}