#240752 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240752 works with other colors. Named schemes with #240752 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #240752 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240752 at work across the surfaces designers actually ship.
:root {
--color-base: #240752;
--color-base-rgb: 36 7 82;
--color-base-oklch: oklch(24.0% 0.121 291.9);
--color-50: #F6F0FE;
--color-100: #E6D8FD;
--color-200: #CEB4F8;
--color-300: #AB81EE;
--color-400: #8953DF;
--color-500: #6930C4;
--color-600: #552D95;
--color-700: #3F2569;
--color-800: #2C1C45;
--color-900: #1C132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F6F0FE',
100: '#E6D8FD',
200: '#CEB4F8',
300: '#AB81EE',
400: '#8953DF',
500: '#6930C4',
600: '#552D95',
700: '#3F2569',
800: '#2C1C45',
900: '#1C132A',
},
}
$base: #240752; $base-ink: #FFFFFF; $base-50: #F6F0FE; $base-100: #E6D8FD; $base-200: #CEB4F8; $base-300: #AB81EE; $base-400: #8953DF; $base-500: #6930C4; $base-600: #552D95; $base-700: #3F2569; $base-800: #2C1C45; $base-900: #1C132A; $base-hover: #1C0640; $base-subtle: #B697E8;
{
"color": {
"base": {
"value": "#240752",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F0FE",
"type": "color"
},
"100": {
"value": "#E6D8FD",
"type": "color"
},
"200": {
"value": "#CEB4F8",
"type": "color"
},
"300": {
"value": "#AB81EE",
"type": "color"
},
"400": {
"value": "#8953DF",
"type": "color"
},
"500": {
"value": "#6930C4",
"type": "color"
},
"600": {
"value": "#552D95",
"type": "color"
},
"700": {
"value": "#3F2569",
"type": "color"
},
"800": {
"value": "#2C1C45",
"type": "color"
},
"900": {
"value": "#1C132A",
"type": "color"
}
}
}
}