#240B36 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240B36 works with other colors. Named schemes with #240B36 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #240B36 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240B36 at work across the surfaces designers actually ship.
:root {
--color-base: #240B36;
--color-base-rgb: 36 11 54;
--color-base-oklch: oklch(21.6% 0.081 307.6);
--color-50: #F8F2FD;
--color-100: #EDDCF9;
--color-200: #DBBBF1;
--color-300: #BF8DE2;
--color-400: #A262D0;
--color-500: #8440B5;
--color-600: #68388A;
--color-700: #4C2D62;
--color-800: #332140;
--color-900: #201628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F2FD',
100: '#EDDCF9',
200: '#DBBBF1',
300: '#BF8DE2',
400: '#A262D0',
500: '#8440B5',
600: '#68388A',
700: '#4C2D62',
800: '#332140',
900: '#201628',
},
}
$base: #240B36; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #EDDCF9; $base-200: #DBBBF1; $base-300: #BF8DE2; $base-400: #A262D0; $base-500: #8440B5; $base-600: #68388A; $base-700: #4C2D62; $base-800: #332140; $base-900: #201628; $base-hover: #1D092C; $base-subtle: #C29BDE;
{
"color": {
"base": {
"value": "#240B36",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#EDDCF9",
"type": "color"
},
"200": {
"value": "#DBBBF1",
"type": "color"
},
"300": {
"value": "#BF8DE2",
"type": "color"
},
"400": {
"value": "#A262D0",
"type": "color"
},
"500": {
"value": "#8440B5",
"type": "color"
},
"600": {
"value": "#68388A",
"type": "color"
},
"700": {
"value": "#4C2D62",
"type": "color"
},
"800": {
"value": "#332140",
"type": "color"
},
"900": {
"value": "#201628",
"type": "color"
}
}
}
}