Nearest named color: Classic Blue
#27496A
#27496A
Nearest named
Classic Blue
Family
Blue
Lightness
39.6%
Chroma
0.069
Hue angle
249.3°
Temperature
Cool
Contrast on white
9.34:1 · AAA
Contrast on black
1.99:1 · Fail
Web-safe
#333366
CSS oklch()
40% 0.07 249

#27496A is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #27496A

Not just a swatch — here's how #27496A works with other colors. Named schemes with #27496A in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Classic Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Tech Product Signal · 5 colors

Classic Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Classic Blue.

Vintage Leather Lead · 5 colors

Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.

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Color Lab

How #27496A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 37/100
Low
Middle-weight — neither delicate nor heavy.
Depth 59/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 63/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 19/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 59/100
Moderate
Workable accent with care around contrast.
Surface fit 38/100
Low
Usable as a tinted surface in measured doses.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #27496A

For UI
For branding
For interior
For fashion
People also use #27496A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.3:1. Use
Subtle surface Use #CEDAE6 for cards and hover fills. Tint 80
Avoid beside #273268 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #27496A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #27496A;
  --color-base-rgb: 39 73 106;
  --color-base-oklch: oklch(39.6% 0.069 249.3);
  --color-50: #F3F7FB;
  --color-100: #E1EBF5;
  --color-200: #C4D6E9;
  --color-300: #9AB8D5;
  --color-400: #7399BF;
  --color-500: #527AA3;
  --color-600: #44617E;
  --color-700: #35475A;
  --color-800: #25303C;
  --color-900: #181F25;
  --color-on-base: #FFFFFF;
}