#280423 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280423 works with other colors. Named schemes with #280423 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #280423 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280423 at work across the surfaces designers actually ship.
:root {
--color-base: #280423;
--color-base-rgb: 40 4 35;
--color-base-oklch: oklch(19.8% 0.075 334.1);
--color-50: #FEF0FC;
--color-100: #FCD9F8;
--color-200: #F8B5EF;
--color-300: #ED83DE;
--color-400: #DD55CB;
--color-500: #C332AF;
--color-600: #942E86;
--color-700: #692660;
--color-800: #441D3F;
--color-900: #2A1427;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FC',
100: '#FCD9F8',
200: '#F8B5EF',
300: '#ED83DE',
400: '#DD55CB',
500: '#C332AF',
600: '#942E86',
700: '#692660',
800: '#441D3F',
900: '#2A1427',
},
}
$base: #280423; $base-ink: #FFFFFF; $base-50: #FEF0FC; $base-100: #FCD9F8; $base-200: #F8B5EF; $base-300: #ED83DE; $base-400: #DD55CB; $base-500: #C332AF; $base-600: #942E86; $base-700: #692660; $base-800: #441D3F; $base-900: #2A1427; $base-hover: #21031D; $base-subtle: #E58ED9;
{
"color": {
"base": {
"value": "#280423",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FC",
"type": "color"
},
"100": {
"value": "#FCD9F8",
"type": "color"
},
"200": {
"value": "#F8B5EF",
"type": "color"
},
"300": {
"value": "#ED83DE",
"type": "color"
},
"400": {
"value": "#DD55CB",
"type": "color"
},
"500": {
"value": "#C332AF",
"type": "color"
},
"600": {
"value": "#942E86",
"type": "color"
},
"700": {
"value": "#692660",
"type": "color"
},
"800": {
"value": "#441D3F",
"type": "color"
},
"900": {
"value": "#2A1427",
"type": "color"
}
}
}
}