#280641 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #280641 works with other colors. Named schemes with #280641 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #280641 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #280641 at work across the surfaces designers actually ship.
:root {
--color-base: #280641;
--color-base-rgb: 40 6 65;
--color-base-oklch: oklch(22.6% 0.103 305.5);
--color-50: #F9F0FE;
--color-100: #EED9FD;
--color-200: #DCB4F8;
--color-300: #C182ED;
--color-400: #A454DE;
--color-500: #8731C3;
--color-600: #6A2D95;
--color-700: #4D2669;
--color-800: #341C44;
--color-900: #20132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F0FE',
100: '#EED9FD',
200: '#DCB4F8',
300: '#C182ED',
400: '#A454DE',
500: '#8731C3',
600: '#6A2D95',
700: '#4D2669',
800: '#341C44',
900: '#20132A',
},
}
$base: #280641; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EED9FD; $base-200: #DCB4F8; $base-300: #C182ED; $base-400: #A454DE; $base-500: #8731C3; $base-600: #6A2D95; $base-700: #4D2669; $base-800: #341C44; $base-900: #20132A; $base-hover: #210534; $base-subtle: #C494E7;
{
"color": {
"base": {
"value": "#280641",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EED9FD",
"type": "color"
},
"200": {
"value": "#DCB4F8",
"type": "color"
},
"300": {
"value": "#C182ED",
"type": "color"
},
"400": {
"value": "#A454DE",
"type": "color"
},
"500": {
"value": "#8731C3",
"type": "color"
},
"600": {
"value": "#6A2D95",
"type": "color"
},
"700": {
"value": "#4D2669",
"type": "color"
},
"800": {
"value": "#341C44",
"type": "color"
},
"900": {
"value": "#20132A",
"type": "color"
}
}
}
}